# Shrouded Beer Brand Activations Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event By Rebecca Byers | Published 2015-08-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/swedish-cider References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-kopparberg-revives-kopparbeards-urban-forest/brands/article/1352656) Swedish cider brand [Kopparberg](https://www.trendhunter.com/trends/crisp-apple-cider) recently held a floral-infused brand activation in London's [Hackney Wick](https://www.trendhunter.com/trends/the-hackney-half). The '[Urban Forest](https://www.trendhunter.com/trends/backtocampus-ad)' event invited consumers to participate in the festivities by having their hair and beards embroidered with fresh flowers. Boosted by the hashtag #Kopparbeard, the event sought to create a memorable face-to-face experience between the brand and individual millennial consumers. The month-long event featured performances by acts such as Chromeo, Miss Dynamite and Trevor Nelson. Inspired by Kopparberg's summer advertising campaign, the immersive event was designed by the brand's in-house activation team in collaboration with agency MAMA Group. The playful summer themed event was created between the Swedish cider brand and the Braid Bar, a local salon concept dedicated to braids and flower crowns. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 79% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Floral-infused Brand Activations:** Brands can create immersive experiences by incorporating fresh flowers into their events, creating unique and memorable interactions with consumers. - **Personalized Embroidery:** The use of embroidery on hair and beards offers a fun and personalized way for brands to engage with millennial consumers. - **Collaborative Event Design:** In-house brand activation teams can collaborate with external agencies to design immersive events that align with their advertising campaigns. ### Where This Applies - **Cider Brands:** Cider brands can explore floral-infused brand activations to engage with consumers and create memorable experiences. - **Salon and Beauty:** Salons and beauty businesses can incorporate personalized embroidery techniques into their offerings to attract millennial customers. - **Event Planning and Design:** Event planning and design companies can partner with brands to create immersive and collaborative events that align with their advertising strategies. ## Related on Trend Hunter - [Branded Interactive Parks](https://www.trendhunter.com/trends/birkenfields.md) - [Flea-Market-Inspired Brand Experiences](https://www.trendhunter.com/trends/diy-experience.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md) - [Halloween Season Cider Campaigns](https://www.trendhunter.com/trends/spinechilling-refreshment-campaign.md) - [Immersive Curl-Powered Pop-Ups](https://www.trendhunter.com/trends/curl-powered-pop-up.md) - [Refreshing Festival Activations](https://www.trendhunter.com/trends/mitchum-fresh-factory.md) - [Self-Care Barber Pop-Ups](https://www.trendhunter.com/trends/barber-shop-pop-up.md) - [Amalfi Coast-Inspired Pop-Ups](https://www.trendhunter.com/trends/beach-club-activation.md) - [Co-Branded Drink Activations](https://www.trendhunter.com/trends/frozen-fruit-waters-mobile.md)