# Mechanical Monstrosities The Swedish Chameleon DSLR Rig is Crazy Complicated By Armida Ascano | Published 2010-10-18 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/swedish-chameleon-dslr References: [gearfuse](http://www.gearfuse.com/swedish-chameleon-turns-your-canon-dslr-into-a-multi-purpose-monster/) & [crunchgear](http://www.crunchgear.com/2010/10/16/swedish-chamelon-dslr-rig-looks-sexy-as-hell/) At first glance, the Swedish Chameleon DSLR looks like a deadly weapon out of a sci-fi flick. This marvel of mechanics, however, is a tricked-out [DSLR camera](https://www.trendhunter.com/trends/x2d-ii-100c) with numerous added features and an added element of visual intimidation. Essentially, the Swedish Chameleon DSLR evokes the same reaction in camera-heads as a pimped-out ride would in car crazers. The look of the piece is downright sexy; however, this project does not come cheap with [kits selling at $3,500](https://www.trendhunter.com/trends/leica-m-edition-70). ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What's Driving This Trend - **Mechanical Camera Rigs:** Developing and selling mechanical and complex camera rigs is a growing trend for companies to gain an edge in the DSLR market. - **Customized DSLR Cameras:** There is an increasing trend towards customized designed cameras that have looks of innovation and functionality. - **Intimidating Camera Designs:** Companies are creating camera rigs with added features that look threatening and complicated to give users an upper hand in the market. ### Who This Affects Most - **Photography Equipment Manufacturing Industry:** Companies can develop and sell mechanical camera rigs with additional features to photographers for added functionality and innovation. - **Professional Camera Customization Industry:** The professional customization of cameras to improve the user experience and aesthetics is an industry poised for rapid growth. - **Camera Rental Industry:** Camera rental companies can provide mechanical camera rigs with intimidating designs and added features for professional photographers in the media and entertainment industries. ## Related on Trend Hunter - [Lens-Integrated Travel Cameras](https://www.trendhunter.com/trends/travel-camera.md) - [Flexible Videographer Camera Gimbals](https://www.trendhunter.com/trends/dji-ronin-4d-flex.md) - [4-Axis Gimbal Cinema Cameras](https://www.trendhunter.com/trends/dji-ronin-4d.md) - [Motorized Dolly Cameras](https://www.trendhunter.com/trends/rhino-dolly.md) - [Ergonomic Smartphone Photography Controllers](https://www.trendhunter.com/trends/swiss-rig-bresson.md) - [Miniature Light Camera Stabilizers](https://www.trendhunter.com/trends/rs-3.md) - [Multi-Lens Capture Systems](https://www.trendhunter.com/trends/moon-walker-multi-cam.md) - [Modular Quad-Function Tripods](https://www.trendhunter.com/trends/versatile-tripod.md) - [Modular 8K Video Cameras](https://www.trendhunter.com/trends/dji-ronin-4d-camera.md)