# Sunny Seating Monuments IKEA Set Up Two Stone Chairs on Sweden's Sunniest Square Meter By Laura McQuarrie | Published 2026-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/swedens-sunniest-square-meter References: [adsoftheworld](https://www.adsoftheworld.com/campaigns/sweden-s-sunniest-square-meter)  When the days of winter are long and dark, people want to make the most of any sunlight they can appreciate, prompting [IKEA](https://www.trendhunter.com/trends/ikea-collection-2) to identify Sweden's sunniest square meter and set up a pair of chairs on the spot. IKEA used 20 years of solar data, analyzed with the [Swedish Meteorological and Hydrological Institute](https://www.trendhunter.com/trends/joy-objects-2), to pinpoint the precise spot in Sweden that gets the most sunshine and mark it with a permanent monument. Now, on Gotland, an island off Sweden's east coast, there are two stone armchairs in place, both inspired by IKEA's [SKARPÖ outdoor chair](https://www.trendhunter.com/trends/settle-outdoor) designed by Magnus Elebäck. This new hotspot for sun-seeking locals and visitors is set to become a new summer destination—between 2005 and 2025, the selected spot averaged 2,137 sunshine hours per year, or about six hours of sunshine per day throughout the year. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 76% | Activity: 76% | Freshness: 79% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Data-driven Place Branding:** Leveraging long-term environmental datasets to create location-specific landmarks opens possibilities for brands to anchor authenticity and relevance in physical spaces. - **Sunlit Public Furniture:** Designing permanent outdoor seating that celebrates microclimates suggests novel product lines that merge durable materials with site-specific cultural storytelling. - **Geo-optimized Tourism Destinations:** Identifying and promoting microsites with exceptional natural attributes indicates potential for tiny but high-value attractions that reshape seasonal visitor flows. ### Industries Being Reshaped - **Urban Planning and Public Spaces:** Placing curated installations around quantifiable environmental assets points to opportunities for planners to integrate climate analytics into placemaking strategies. - **Outdoor Furniture and Design:** Producing sculptural, climate-responsive pieces tailored to iconic locations implies new market segments combining furniture manufacturing with destination branding. - **Experiential Tourism and Travel:** Marketing travel experiences built around scientifically validated natural features signals the emergence of micro-destination itineraries that prioritize unique, photogenic moments. ## Related on Trend Hunter - [Juicy Citrus Light Beers](https://www.trendhunter.com/trends/corona-sunbrew-citrus-cerveza.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Vitamin-Enriched Beer Lines](https://www.trendhunter.com/trends/corona-cero.md) - [Sunset View-Inspired Campaigns](https://www.trendhunter.com/trends/sunset-spots.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md) - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Co-Branded Digital Travel Hubs](https://www.trendhunter.com/trends/corona-global-hub.md) - [Protected Beachfront Concepts](https://www.trendhunter.com/trends/sun-reserve.md) - [Sun-Drenched Furniture Installations](https://www.trendhunter.com/trends/sun-tags.md)