# Dispensary-Cafe Concepts Snoop Dogg Opened Two S.W.E.D. Shops for the Global Cannabis Community By Laura McQuarrie | Published 2024-07-30 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/swed References: [chainstoreage](https://chainstoreage.com/news-briefs/2024-07-30?article=snoop-dogg-brings-marijuanacoffee-concept-netherlands)  Hot on the heels of debuting Smoke Weed Every Day (S.W.E.D.) in Los Angeles earlier this month, Snoop Dogg will soon open the doors to a second location of his [marijuana dispensary and coffee shop concept](https://www.trendhunter.com/trends/the-hemp-company-by-curaleaf) in Amsterdam. At these retail shops for the cannabis community, adults can expect to discover high-quality products, exclusive strains, [artisanal edibles](https://www.trendhunter.com/trends/flower-by-edie-parker-seedies) and [cannabis accessories](https://www.trendhunter.com/trends/rip-n-dip) hand-picked by Snoop. At the soon-to-be-opened S.W.E.D. in Amsterdam set on a main street, the basement level is dedicated to social experiences with abundant space for sitting and lounging. This destination celebrates the history of cannabis culture and promises to attract fans of the rapper by referencing many of the hallmarks of his personal brand. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 62% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Cannabis-cafe Hybrids:** This trend emphasizes the blending of dispensaries and cafes, creating social hubs where customers can simultaneously indulge in high-quality cannabis and artisanal beverages. - **Celebrity-branded Dispensaries:** Leveraging the influence of celebrity brands, these stores provide exclusive cannabis products, enhancing customer loyalty and differentiation in a competitive market. - **Experiential Retail Spaces:** Retail environments focused on offering immersive experiences, such as dedicated social lounges and brand-themed decor, elevate the overall consumer visit beyond just shopping. ### Where This Applies - **Cannabis Industry:** The cannabis industry continues to expand as it integrates more lifestyle-oriented concepts, fostering a community-focused environment. - **Hospitality and Leisure:** Incorporating cannabis-friendly spaces within leisure and social environments reshapes traditional hospitality models. - **Celebrity-endorsed Products:** This industry sees significant growth as more celebrities enter the market, infusing their personal brand into diverse and exclusive product offerings. ## Related on Trend Hunter - [Cannabis Dining Experiences](https://www.trendhunter.com/trends/bic-ez-reach-lighter-supper-club.md) - [Rapper-Branded QSR Pop-Ups](https://www.trendhunter.com/trends/snoopadelic-shake.md) - [THC-Infused Snack Rings](https://www.trendhunter.com/trends/snazzle-os.md) - [Boxer-Backed Coffeeshop Expansions](https://www.trendhunter.com/trends/tyson-20.md) - [Rapper-Honoring Cannabis Strains](https://www.trendhunter.com/trends/death-row-records-cannabis.md) - [Fat Tuesday 4/20 Campaign](https://www.trendhunter.com/trends/420-drink-collaboration.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [Nostalgic Frozen Desserts](https://www.trendhunter.com/trends/dr-bombay-ice-cream.md) - [Unique Immersive Cannabis Stores](https://www.trendhunter.com/trends/fika.md)