# D2C Cannabis Lifestyle Marketplaces SWED Takes Snoop Dogg's Cannabis Empire Online By Laura McQuarrie | Published 2024-12-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/swed-online References: [chainstoreage](https://chainstoreage.com/snoop-dogg-opens-cannabis-themed-e-commerce-site) & [SWED](http://SWED.com/) After opening several physical locations of his marijuana dispensary and coffee shop concept Smoke Weed Every Day ([S.W.E.D.](https://www.trendhunter.com/trends/swed)) around the world, Snoop Dogg is expanding his cannabis empire with an online direct-to-consumer marketplace, SWED.com. Online, adult cannabis consumers will find a curated selection of authentic Snoop Dogg and [Death Row Records](https://www.trendhunter.com/trends/death-row-records-cannabis) branded hemp-derived cannabis products, plus smoking paraphernalia and limited-edition lifestyle merch. Launched for the holiday season, this [D2C](https://www.trendhunter.com/trends/fullspectrum-cbd-products) cannabis lifestyle marketplace simplifies the way adults will gift themselves and others on their lists in December, into the new year, and beyond. SWED.com doubles as a directory for S.W.E.D.'s physical dispensaries, providing information for the cannabis lifestyle brand's Los Angeles and Amsterdam store locations. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 67% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **D2C Cannabis Marketplaces:** The shift to direct-to-consumer platforms in the cannabis market helps streamline purchasing and access to curated product selections. - **Cannabis Lifestyle Branding:** Branded cannabis products are transforming into lifestyle symbols, offering holistic experiences beyond just consumption. - **Holiday Themed E-commerce:** Seasonal online marketplaces provide tailored and festive shopping experiences, enhancing customer engagement during peak times. ### Who This Affects Most - **E-commerce:** Online retail models are evolving to cater to niche markets and specialized products, promoting more streamlined and direct sales channels. - **Cannabis:** The cannabis industry is expanding into lifestyle branding and direct sales, diversifying product offerings and consumer engagement. - **Entertainment Merchandising:** Celebrity-backed merchandise aligns with lifestyle trends, creating unique product lines that merge entertainment and consumer products. ## Related on Trend Hunter - [Dispensary-Cafe Concepts](https://www.trendhunter.com/trends/swed.md) - [Hemp-Infused Product Marketplaces](https://www.trendhunter.com/trends/ediblescom.md) - [Rapper-Honoring Cannabis Strains](https://www.trendhunter.com/trends/death-row-records-cannabis.md) - [Whimsical Women-Owned Cannabis Brands](https://www.trendhunter.com/trends/womenowned-cannabis-brand.md) - [Cashless Cannabis E-Commerce Tools](https://www.trendhunter.com/trends/cannabis-ecommerce.md) - [Cannabis Dining Experiences](https://www.trendhunter.com/trends/bic-ez-reach-lighter-supper-club.md) - [THC-Infused Snack Rings](https://www.trendhunter.com/trends/snazzle-os.md) - [Ready-to-Roll Cannabis Brands](https://www.trendhunter.com/trends/ready-to-roll-flower.md) - [Metaverse Cannabis Shops](https://www.trendhunter.com/trends/cannabis-shop.md)