# Fitness-Focused Networking Sweatworking is a Healthy Way to Make Business Connections By Meghan Young | Published 2015-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweatworking References: [fastcompany](http://www.fastcompany.com/3047240/how-to-be-a-success-at-everything/networking-is-over-welcome-sweatworking) [Networking](https://www.trendhunter.com/trends/smart-networking) is one of the best ways to make contacts and connections for important career moves, yet there are different ways in which this can take place -- this is where 'sweatworking' comes in. Today individuals are as concerned about their health as they are about having a successful career and sweatworking is the ability to balance between the two in a meaningful way. Sweatworking is even becoming more structured thanks to programs set up by [fitness studios](https://www.trendhunter.com/trends/funkcio), businesses and individuals. Fast Company writes, "Whether the goal is to land a new job, try out a [new workout](https://www.trendhunter.com/trends/75-hard-together), or build rapport with a new business partner, exercise can serve as a great equalizer. 'There's no corporate armor on anymore,' [Toronto-based productivity consultant and professional organizer Clare Kumar] says. 'You're in a more vulnerable place. Relationships can grow in a different way.'" ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sweatworking:** Opportunity to network while exercising, fostering both professional and personal connections. - **Health-conscious Networking:** Growing trend of combining business networking with fitness activities to promote overall well-being. - **Structured Sweatworking:** Development of formal programs and initiatives that facilitate sweatworking for targeted networking purposes. ### Where This Applies - **Fitness Studios:** Opportunity to offer sweatworking programs and services as an additional revenue stream and competitive advantage. - **Corporate Wellness:** Integration of sweatworking into corporate wellness programs to encourage employee engagement and team-building. - **Professional Networking:** Incorporation of sweatworking events or activities into existing networking platforms and conferences to attract health-conscious professionals. ## Related on Trend Hunter - [Hybrid Fitness Boutiques](https://www.trendhunter.com/trends/hybrid-fitness-boutique.md) - [Social Workout Apps](https://www.trendhunter.com/trends/fitchain.md) - [Business Traveler Wellness Guides](https://www.trendhunter.com/trends/corporate-traveler.md) - [Connective Social Gym Apps](https://www.trendhunter.com/trends/gym-connect.md) - [Electrolyte-Rich Workout Partnerships](https://www.trendhunter.com/trends/once-upon-a-sweat.md) - [Social Running Activities](https://www.trendhunter.com/trends/olympian-meeting.md) - [Sizable Athletic Membership Parties](https://www.trendhunter.com/trends/the-athletic-clubs.md) - [Wellness Lifestyle Clubs](https://www.trendhunter.com/trends/the-health-cafe.md) - [Socially Connected Workout Apps](https://www.trendhunter.com/trends/socialpump-app.md)