# Eye-Opening Reality Shows 'Sweatshop Deadly Fashion' Puts Fashion Bloggers to Work in Sweatshops By Meghan Young | Published 2015-01-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/sweatshop-deadly-fashion References: [refinery29](http://www.refinery29.com/2015/01/81090/sweatshop-dead-cheap-fashion-norwegian-reality-tv-show) & [aftenposten.no](http://www.aftenposten.no/webtv/serier-og-programmer/sweatshopenglish/) Sweatshops in third world countries have been in the spotlight on and off for years, yet the Sweatshop Deadly Fashion [reality TV show](https://www.trendhunter.com/trends/puma-x-squid-game-collection) may bring it back to the forefront in a big way. It revolves around three young Norwegian [fashion bloggers](https://www.trendhunter.com/trends/dirty-looks) who are challenged to live and work in a sweatshop based in Phnom Penh, Cambodia for a month. Right away, the small group is faced with the harsh realities of such a lifestyle. Sweatshop Deadly Fashion shows just in the first couple episodes how the "workers [are] caught in a vicious cycle of poverty: low, low wages; insane working hours; and insufficient living conditions," writes Refinery29. Through their firsthand experience, Norway is also given an in-depth glimpse that will shock them to their core. Sweatshop Deadly Fashion is one reality show that will hopefully catch on in the rest of the world. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 36% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Reality TV Exposes Unethical Work Conditions:** Opportunity for brands to adopt ethical and sustainable practices. - **Social Responsibility Takes Center Stage:** Opportunity for companies to prioritize social responsibility and fair labor practices. - **Authenticity and Transparency in Advertising:** Opportunity for brands to pivot towards transparent advertising and truthful marketing. ### Industries Being Reshaped - **Fashion:** Fashion brands can prioritize fair labor practices and reduce their carbon footprint - **Entertainment:** Opportunity for TV networks to create more socially responsible and socially conscious content - **Marketing and Advertising:** Brands can pivot towards more transparent and honest marketing strategies ## Related on Trend Hunter - [Reality TV Show Collections](https://www.trendhunter.com/trends/dumbgood.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Textile Fashion Exhibitions](https://www.trendhunter.com/trends/regeneration-fashion-from-the-ground-up.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md) - [Fashion-Centric Co-Working Spaces](https://www.trendhunter.com/trends/hollywood-production-center.md)