# Sweat-Proof Cosmetics 'Sweat Cosmetics' is a Beauty Line Designed for Highly Active Women By Katherine Pendrill | Published 2015-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweatproof-cosmetics References: [indiegogo](https://www.indiegogo.com/projects/sweat-cosmetics-for-active-beauty) & [twitter](https://twitter.com/SweatCosmetics) A Colorado-based company has just begun an Indiegogo campaign for a new line of sweat-proof cosmetics designed specifically for high-performance athletes. After noticing a major gap in the beauty market, the team at '[Sweat Cosmetics](https://www.trendhunter.com/trends/sweanty)' realized that active women needed natural cosmetics that could stand up to a high intensity workout, without causing skin irritation. The Sweat Cosmetics line is made from all-natural ingredients, the most important of which is the addition of [SPF 30 loose mineral powder](https://www.trendhunter.com/trends/flush-protect-spf-45). The revolutionary SPF powder solves the problems with wearing [sticky sunscreen](https://www.trendhunter.com/trends/spf-reapplication-mist), which may cause women to break out when they begin to sweat. By making an all-in-one product, the sweat-proof cosmetics line allows active women to wear sun protector at all times, without worrying about irritating their skin. The products have been heavily tested on high-performance athletes and have been proven to withstand moisture for up to 80 minutes of sports or exercise. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Sweat-proof Makeup:** The trend of sweat-proof cosmetics is experiencing a rise due to the growing need for makeup that lasts long and does not irritate skin during high-performance physical activities. - **Natural Ingredients:** The move towards using natural ingredients in sweat-proof products is a growing trend as consumers increase demand for healthier and sustainable lifestyle options. - **All-in-one Products:** The growing demand for multi-functional makeup products that can save time on application, reduce clutter in their makeup kits and provide solutions to daily needs is a disruptive innovation opportunity. ### Where This Applies - **Beauty and Personal Care:** Beauty companies and personal care manufacturers are moving toward the use of sweat-proof and natural ingredients to meet the growing demand for healthy and sustainable beauty products. - **Athletic Wear:** Athletic wear companies can partner with sweat-proof cosmetics manufacturers and produce sweat-proof makeup that complements the apparel of high-performance athletes like runners and swimmers. - **Recreation and Sports:** Recreation and sports industry manufacturers can create their line of sweat-proof sunscreen and makeup for their audience, promoting healthy lifestyle options for their customers. ## Related on Trend Hunter - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md) - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md) - [Underdog Cosmetic Campaigns](https://www.trendhunter.com/trends/ms-irrelevant.md) - [Sweat-Proof Hair Conditioners](https://www.trendhunter.com/trends/leavein-conditioning-spray.md) - [Post-Gym Skincare Routines](https://www.trendhunter.com/trends/postgym-skincare.md) - [High-Performance Beauty Lines](https://www.trendhunter.com/trends/varsity-beauty.md) - [Effective Heavy Sweating Cosmetics](https://www.trendhunter.com/trends/dove-mencare-maximum-protection.md) - [Sporty Wig Adhesives](https://www.trendhunter.com/trends/wonder-lace-bond-sport-edition.md) - [High-Performance Sunscreens](https://www.trendhunter.com/trends/freaks-of-nature-sunscreen.md)