# Sweaty Couture No AC at Curiel Fashion Show in Rome By Going Like Sixty | Published 2008-07-11 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/sweating-out-high-fashion-high-rome-couture-without-a-c References: [fashionblog.it](http://www.fashionblog.it/galleria/alta-roma-gattinoni-lorenzo-riva-e-raffaella-curiel-tra-moda-e-polemiche/8) The Curiel [catwalk show](https://www.trendhunter.com/trends/couture-for-a-cause) in AltaRoma was held where there was no air conditioning, making the Roman couture show haute hot. It wasn't a problem for the models, because they don't sweat, but the ticket holders may have been sorry to fork over a bunch of Euros for a show in a sauna. The Curiel collection is still very stunning, with lots of embroidery and a lot of volume. Key pieces included [plastic boots](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier) and embroidered stockings. The dresses were selling from 6,000 Euros to over 20,000 Euros, prices traditional of [high fashion](https://www.trendhunter.com/trends/from-the-heart-to-the-hands). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 66% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Sweat-inspired Fashion:** Opportunities for fashion designers to incorporate sweat-inspired designs and fabrics into their collections in response to hot weather conditions. - **Air Conditioning Innovation:** Opportunities for tech companies to develop air conditioning systems that are more efficient and eco-friendly for fashion shows and events. - **Sustainable Fashion Show Production:** Opportunities for event production companies in the fashion industry to incorporate sustainable practices in their events, such as energy-efficient cooling systems, reducing waste, and using eco-friendly materials. ### Who This Affects Most - **Fashion Design:** Fashion designers can take advantage of emerging trends centered around sweat-inspired designs and fabrics to create a collection that caters to consumers in warmer regions. - **HVAC Systems:** HVAC companies can innovate and improve air conditioning systems for luxury fashion shows to help prevent hot and uncomfortable conditions for show attendees. - **Event Production:** Opportunities for event production companies in the fashion industry to adopt sustainable and eco-friendly practices such as energy-efficient cooling systems, reducing waste, and using eco-friendly materials. ## Related on Trend Hunter - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Major High Fashion Exhibitions](https://www.trendhunter.com/trends/from-the-heart-to-the-hands.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md)