# Sweating Billboards Netflix's Billboard Conveys the Intense Action of Extraction 2 By Laura McQuarrie | Published 2023-06-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sweating-billboard References: [variety](https://variety.com/2023/film/news/chris-hemsworth-extraction-3-sweaty-billboards-1235651937/) & [instagram](https://www.instagram.com/reel/Ct1ufp2AKC_/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  To create intrigue for Extraction 2 and draw people into the action in an interactive way, [Netflix](https://www.trendhunter.com/trends/gray-man) created a [sweating billboard](https://www.trendhunter.com/trends/lola-mullenlowe). To make these perspiring billboards in New York City and Los Angeles, Netflix used lasers to cut small holes into a photo of Chris Hemsworth and used the pore-like holes to disperse droplets of water from a hidden supply. Rather than being displayed high up on buildings, these billboards are located on sidewalks so that [passersby can take their photo](https://www.trendhunter.com/trends/gymbox-start-line) with the image of the star and even wipe away "sweat." This memorable billboard makes viewers feel like they're a part of the action and it draws them into the story of former black ops mercenary Tyler Rake. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 90% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Interactive Billboards:** Using interactive elements on billboards to engage viewers and create memorable experiences. - **Augmented Reality Advertising:** Incorporating augmented reality technology into advertising campaigns to provide an immersive and interactive experience for consumers. - **Out-of-home Innovations:** Exploring new ways to utilize physical spaces, like sidewalks, for advertising purposes to capture the attention of passersby. ### Where This Applies - **Entertainment:** Utilizing innovative advertising techniques to promote movies, TV shows, and other forms of entertainment. - **Marketing and Advertising:** Adopting new technologies and approaches to create unique and engaging advertising campaigns for clients. - **Consumer Engagement:** Finding creative ways to actively involve consumers and create emotional connections with brands and products. ## Related on Trend Hunter - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Immersive Hybrid Billboards](https://www.trendhunter.com/trends/halloween-thrillboards.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Serum-Dispensing Billboards](https://www.trendhunter.com/trends/hydrating-billboard.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md)