# Quick Fitness Apps The 'Sweat with Kayla' App Comes from Instagram Fitness Star Kayla Itsines By Laura McQuarrie | Published 2016-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweat-with-kayla References: [itunes.apple](https://itunes.apple.com/us/app/sweat-with-kayla/id1049234587?mt=8) & [kaylaitsines](http://www.kaylaitsines.com/) After building a following of over four million on [Instagram](https://www.trendhunter.com/trends/united-we-sweat), fitness trainer Kayla Itsines has now released the 'Sweat With Kayla' app. Itsines has made fans all over the world with her Bikini Body Guides, which quickly sparked a movement that created a dedicated #BBG community. Now, in addition to being able to get inspiration solely from Itsines' social media accounts, fans can now consult the social media star's app. The [Sweat With Kayla app](https://www.trendhunter.com/trends/sets-workout-app) entices women with [28-minute workouts](https://www.trendhunter.com/trends/grease-the-groove) that follow themes like Resistance, Cardio or Rehabilitation. As a companion to its workout tools, the app also features a photo studio where users can track their physical progress, a guide to healthy eating and an educational section on the methodology behind what makes each workout program so successful. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Social Media Fitness:** Disruptive innovation opportunity: Develop new fitness apps that leverage the existing social media following of fitness influencers to build a dedicated community. - **Short Workouts:** Disruptive innovation opportunity: Create quick and efficient workout apps that cater to busy individuals who have limited time for exercise. - **Personal Progress Tracking:** Disruptive innovation opportunity: Design fitness apps with built-in photo studios and progress tracking features to help users visually monitor their physical transformation. ### Who This Affects Most - **Fitness Apps:** Disruptive innovation opportunity: Introduce innovative features and training programs within fitness apps to enhance user experience. - **Social Media Marketing:** Disruptive innovation opportunity: Develop social media marketing strategies specifically for fitness professionals to connect with and expand their audience. - **Health and Wellness:** Disruptive innovation opportunity: Combine fitness, diet, and educational resources into comprehensive health and wellness apps that offer a holistic approach to personal wellness. ## Related on Trend Hunter - [Personalized Weight Management Apps](https://www.trendhunter.com/trends/faster-way-to-fat-loss.md) - [Proactive Postpartum Fitness Apps](https://www.trendhunter.com/trends/postpartum-fitness-app.md) - [Millennial-Specific Fitness Platforms](https://www.trendhunter.com/trends/move-with-mariko.md) - [Kettlebell Workout Apps](https://www.trendhunter.com/trends/bellbeast.md) - [Simple Fitness Challenges](https://www.trendhunter.com/trends/bearystronk.md) - [Unique Fitness Plan Apps](https://www.trendhunter.com/trends/athli.md) - [Social Camera Fitness Apps](https://www.trendhunter.com/trends/snapfit1.md) - [Fitness Support Apps](https://www.trendhunter.com/trends/reebok-fitness.md) - [Entertaining Micro Workout Apps](https://www.trendhunter.com/trends/smartphone-workout-game.md)