# Fitness-Inspired Berets Champion and BEAMS Japan Collaborate in Creating a Sweat Beret By Amy Duong | Published 2018-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sweat-beret References: [highsnobiety](https://www.highsnobiety.com/p/champion-beams-japan-sweat-beret/) & [instagram](https://www.instagram.com/beams_japan/?utm_source=ig_embed&action=profilevisit) [Streetwear label Champion](https://www.trendhunter.com/trends/champion-2) joins forces with BEAMS Japan in creating a unique headpiece -- the Sweat Beret. This fuses together the popular fashion trend with a fitness focus, resulting in a special gym accessory. Popular fashion labels have been participating in crafting fitness gear for a while now and this new piece will be a part of BEAMS' women's sub-brand, 'Beams Boy.' The Beams Boy Sweat Beret made its debut on BEAMS' [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) account and the collaborative fitness piece is constructed from sweatpants fabric material. The unique upcoming Champion x BEAMS Japan headgear will be made available in either a navy blue color or a heather grey. Additionally, a notable detail of the Sweat Beret is that it can be adjusted similarly to sweatpants with its white drawstring. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Fashion-fitness Fusion:** The collaboration between Champion and BEAMS Japan in creating the Sweat Beret showcases the trend of merging popular fashion trends with fitness-focused products. - **Designer Fitness Gear:** The Sweat Beret is an example of how popular fashion labels are venturing into crafting fitness accessories, offering disruptive innovation opportunities in the designer fitness gear industry. - **Athleisure Headwear:** The unique Sweat Beret, made from sweatpants fabric material, exemplifies the rise of athleisure headwear as a trend that combines style with functionality. ### Industries Being Reshaped - **Fashion Retail:** The collaboration between Champion and BEAMS Japan highlights the potential for disruptive innovation opportunities in the fashion retail industry by introducing unique fitness-inspired accessories. - **Fitness Apparel:** The Sweat Beret's incorporation of sweatpants fabric material paves the way for disruptive innovation opportunities in the fitness apparel industry by combining fashion and functionality in headwear. - **Athleisure:** The Sweat Beret represents a disruptive innovation opportunity in the athleisure industry through its fusion of fashion and fitness, catering to the demand for versatile and stylish activewear. ## Related on Trend Hunter - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Leather Streetwear Caps](https://www.trendhunter.com/trends/synthetic-leather-collection.md) - [Inclusive Textured Hair Headbands](https://www.trendhunter.com/trends/gymshark.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md) - [Function-Focused Athletic Wear](https://www.trendhunter.com/trends/welterweight-sweats.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Special Order Collaborative Streetwear](https://www.trendhunter.com/trends/2tone-jersey-collection.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md)