# Sweat-Activated Dry Shampoos Batiste's Dry Shampoo Innovation Releases Fragrance During Activity By Laura McQuarrie | Published 2024-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sweat-activated-dry-shampoo References: [businesswire](https://www.businesswire.com/news/home/20240226803402/en) & [instagram](https://www.instagram.com/batiste_us/p/C1nHs0HrjoP/)  Many active individuals apply dry shampoo to their roots before beginning a workout to absorb sweat and oil as a preventative measure, and [Batiste's](https://www.trendhunter.com/trends/touch-activated-dry-shampoo) new Sweat-Activated Dry Shampoo helps to keep hair smelling fresh. This dry shampoo innovation introduces [smart fragrance technology](https://www.trendhunter.com/trends/fragrance-with-benefits) so that the scent of bamboo, bergamot and pear is activated during activity. For this product launch, the award-winning [dry shampoo brand](https://www.trendhunter.com/trends/odele-x-susan-alexandra) partnered with gymnast Suni Lee, who is journeying to compete for the US Team again in 2024. Lee says, "The Sweat-Activated Shampoo transforms my post-workout routine, allowing me to transition from intense training sessions to my next activity without the need for a hair wash." Gym-goers and everyday athletes will appreciate this dry shampoo, which builds on the benefits of standard dry shampoo with extra emphasis on scent release. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 44% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Smart Fragrance Technology:** Innovative scent activation technology enhances user experience with personalized aromatic benefits. - **Athlete-focused Hair Care:** Tailored hair products meet the specific needs of active individuals for post-workout freshness. - **Performance-enhancing Beauty Products:** Fusion of beauty and functionality creates innovative solutions that enhance daily routines and activities. ### Sectors Adopting This - **Beauty and Personal Care:** Incorporating advanced scent technology opens new opportunities for product differentiation and consumer engagement in the beauty sector. - **Athletic and Leisure Apparel:** Collaborating with beauty brands for functional enhancements can pave the way for innovative products in the athletic clothing industry. - **Fitness and Wellness:** Integrating specialized hair care solutions can offer a competitive edge and enhance the overall experience for fitness enthusiasts in the wellness sector. ## Related on Trend Hunter - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md) - [Tropically Scented Dry Shampoos](https://www.trendhunter.com/trends/amika-x-ellis-brooklyn.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Multitasking Dry Shampoos](https://www.trendhunter.com/trends/3-in-1-dry-shampoo.md) - [Biotech Dry Shampoos](https://www.trendhunter.com/trends/airwash.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md) - [Matcha-Scented Dry Shampoos](https://www.trendhunter.com/trends/batiste-light-dry-shampoo.md)