# Cursing Child Commercials 'Swearing Kids' Urges Parents to Buy a Smart Car So Kids Don't Curse By Laura McQuarrie | Published 2015-07-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/swearing-kids References: [brandingmagazine](http://www.brandingmagazine.com/2015/07/10/weekly-ad-roundup-smart-kids-dont-swear/) & [5by](http://www.5by.com/ads/posts/vM3/hilarious-swearing-kids-in-smart-car-ad) Smart's 'Swearing Kids' ad suggests that when you drive the wrong car, you teach kids the wrong words, in the same way that bad behavior from parents will be imitated by a child. The smart urban 'forfour' model is advertised in this commercial, using a series of kids who are using the most profane words as taught by their parents. Just as a bunch of swearing kids were the stars of this Smart Car ad, FCKH8 made waves last year with its 'F-Bombs for Feminism' ads, starring girls dressed up as princesses and cursing. Although some argue that this style of advertising compromises company beliefs and values for the purposes of making a sale, there's no denying that these ads get people to watch them. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 16% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Provocative Commercials:** Creating bold and controversial advertising campaigns that grab the viewer's attention by pushing social norms and triggering emotions. - **Innovative Marketing:** Developing unconventional campaigns that generate buzz and create a memorable experience for the audience, such as using shock value and humor to promote a product. - **Family-friendly Products:** Creating products marketed towards families with children that promote positive values and behaviors, such as safe driving and respectful language. ### Sectors Adopting This - **Automotive:** Using creative and memorable advertising campaigns to promote safer driving and the features of vehicles designed for urban areas. - **Marketing and Advertising:** Expanding the boundaries of traditional advertising and exploring new avenues for capturing the attention of consumers, such as social media and viral campaigns. - **Parenting and Child Development:** Developing tools and strategies to teach parents how to model appropriate behavior for their children, including the importance of safe driving and respectful language. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Child-Centric Electric Cars](https://www.trendhunter.com/trends/kids-cars.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)