# Customizable Watch Collections 'Swatch X You' Lets Consumers Design Their Own Playful Timepieces By Mary Van Puymbroeck | Published 2017-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swatch-x-you References: [brit.co](https://www.brit.co/swatch-x-you-launch-customize-watch/) & [shop.swatch](http://shop.swatch.com/en_us/collections/swatchxyou.html?gclid=CMaR_bm28tQCFUaBswod6ioLuw&gclsrc=aw.ds) '[Swatch](https://www.trendhunter.com/trends/swatch-aidada-tool) X You' is a new campaign by watchmakers 'Swatch' where in five easy steps, customers can design their own timepiece. Those looking to [customize their own watch](https://www.trendhunter.com/trends/mechanical-wristwatch-building-kit) can choose between two different sized faces, customize the straps and watch face and accessorize the watch. Many of the color options are bright and fun to encourage consumers to have fun with the experience. Swatch X You is a great way to add a bit of personal flair to an outfit. A number of brands now offer [customization services](https://www.trendhunter.com/trends/kurt-geiger-one-of-a-kind). Being able to express oneself through the products one buys is important to many consumers today. Often times, companies will find it is easier and cheaper to offer these services than ready-made products. This allows the company to hold less inventory and have each piece made-to-order. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Customizable Watch Collections:** Companies can offer customization services to allow consumers to express themselves through their products. - **Personalized Products:** Consumers value being able to add personal flair to their purchases. - **Made-to-order Goods:** Companies can decrease inventory and manufacturing costs by offering made-to-order products. ### Who This Affects Most - **Fashion Retail:** Customizable watches provide a new selling point for fashion retailers. - **Consumer Electronics:** Customizable electronics such as smartwatches could also see an increase in popularity. - **Jewelry and Accessories:** Customizable accessories like watches can lead to high-end personalized jewelry and accessory trends. ## Related on Trend Hunter - [AI-Powered Timepiece Design Tools](https://www.trendhunter.com/trends/swatch-aidada-tool.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Bold Holiday Watch Collections](https://www.trendhunter.com/trends/swatch-2024-holiday-collection.md) - [Playful Watch Ranges](https://www.trendhunter.com/trends/swatch-essentials.md) - [Interchangeable Component Timepieces](https://www.trendhunter.com/trends/nivada-grenchen-timepieces.md) - [Unique Volume-Inspired Watches](https://www.trendhunter.com/trends/swatch-encyclopedia-collection.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Highly Customizable Smartwatches](https://www.trendhunter.com/trends/layer-2.md) - [Aquatic-Themed Watch Collections](https://www.trendhunter.com/trends/swatch-scubaqua.md)