# Aftermarket Co-Branded Watch Straps The Swatch x Audemars Piguet Royal Pop Wrist Straps are Chic By Michael Hemsworth | Published 2026-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swatch-x-audemars-piguet-royal-pop-wrist-straps References: [uncrate](https://uncrate.com/swatch-x-audemars-piguet-royal-pop-wrist-straps/) & [wristbuddys](https://wristbuddys.com/en-ca/collections/royal-pop-straps)  The [Swatch](https://www.trendhunter.com/trends/royal-pop) x [Audemars](https://www.trendhunter.com/trends/audemars-piguet-x-kaws) Piguet Royal Pop Wrist Straps have been debuted by Wristbuddys as a series of aftermarket accessories for the upcoming collaboration timepiece. The straps feature a design that will enclose the watch module in an outer chassis that extends to an [FKM rubber strap](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band), which will allow for comfortable wear on the wrist. This will come as welcome news to fans who were surprised to see the timepiece collaboration will ship with no formal strap but rather a calfskin lanyard and a desk stand. The Swatch x Audemars Piguet Royal Pop Wrist Straps come in eight color options to choose from that are inspired by each respective model within the collaboration, but could also be intermixed for a completely custom look. ## Trend Insights (Trend Hunter) - Score: 9.1/10 - Popularity: 100% | Activity: 100% | Freshness: 72% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Aftermarket Co-branded Accessories:** A growing market for officially styled third-party straps that monetize collaborations and extend brand presence beyond the original timepiece. - **Modular Watch-chassis Straps:** Detachable outer chassis designs that integrate the watch module with ergonomic FKM rubber bands, enabling platform-like compatibility across models. - **Color-interchangeable Customization:** Multi-color strap ecosystems that encourage mix-and-match personalization and create recurrent purchasing patterns among collectors. ### Where This Applies - **Luxury Watchmaking:** Traditional watch brands face shifting value capture as aftermarket co-branded accessories open alternative revenue streams and broaden consumer access points. - **Fashion Accessories Retail:** Retailers of straps and wearables see potential disruption from limited-run collaboration items that drive premium margins and collectible demand. - **Materials and Polymer Manufacturing:** Producers of FKM rubber and specialty polymers may experience rising demand for customizable, durable materials tailored to high-end aftermarket components. ## Related on Trend Hunter - [Luxe Detachable Timepieces](https://www.trendhunter.com/trends/royal-pop.md) - [Honorary Digital Musician Timepieces](https://www.trendhunter.com/trends/gshock-x-pleasures-dw5600pdp1.md) - [Collaborative Cola Timepieces](https://www.trendhunter.com/trends/seiko-and-pepsi.md) - [Modular Dual Watch Straps](https://www.trendhunter.com/trends/smartlet.md) - [Golden Luxe Digital Watches](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex.md) - [Luxury Smartwatch Collection](https://www.trendhunter.com/trends/series-11.md) - [Pop Art Luxe Timepieces](https://www.trendhunter.com/trends/piaget-andy-warhol.md) - [Nostalgic Collaborative Watch Designs](https://www.trendhunter.com/trends/jae-tips.md) - [Opulent Artist-Honoring Timepieces](https://www.trendhunter.com/trends/piaget-x-andy-warhol-collage.md)