# Graffiti-Inspired Timepieces The Swatch Spring/Summer 2012 Collection is Edgy By Courtney Scharf | Published 2012-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swatch-springsummer-2012 References: [nylonmag](http://www.nylonmag.com/?section=article&parid=8238) & [swatch](http://www.swatch.com/zz_en/watches/ss2012_swatchandart2.html) The Swatch Spring/Summer 2012 collection is a wildly dynamic and aesthetically eye-catching group of timepieces. Using unexpected inspiration from Hideaki Kawashima and Fafi graffiti, this watches are artist-approved and make a huge statement. Though some boast more of a minimalist Japanese influence, others are incredibly detailed and almost hypnotizing in design. Each piece is immensely different from one another, making this one of the most diverse watch collections to come out in a while. Better yet, these designs are still affordable, despite the fact that some fairly well-known artists took part in the project. Offbeat, but in the best way possible, this bold design endeavor is bound to increase the cultural credibility of the watch brand. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 78% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Graffiti Fashion:** Opportunity for fashion brands to collaborate with graffiti artists and introduce graffiti-inspired designs into their collections. - **Artistic Timepieces:** Opportunity for watch brands to collaborate with artists and introduce unique, artist-designed timepieces. - **Affordable Art:** Opportunity for brands to collaborate with artists and offer affordable, artist-designed products to a wider audience. ### Sectors Adopting This - **Fashion:** Fashion brands can collaborate with graffiti artists and introduce graffiti-inspired designs into their collections. - **Watch:** Watch brands can collaborate with artists and introduce unique, artist-designed timepieces. - **Retail:** Retail brands can collaborate with artists and offer affordable, artist-designed products to a wider audience. ## Related on Trend Hunter - [Artistic NYC Watch Collections](https://www.trendhunter.com/trends/swatch-x-keith-haring-break-free.md) - [Artwork-Inspired Vibrant Watches](https://www.trendhunter.com/trends/the-gallery-collection.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Playful Watch Ranges](https://www.trendhunter.com/trends/swatch-essentials.md) - [Spring-Forward Floral Design Watches](https://www.trendhunter.com/trends/blossom-time-collection.md) - [Bold Holiday Watch Collections](https://www.trendhunter.com/trends/swatch-2024-holiday-collection.md) - [Aquatic-Themed Watch Collections](https://www.trendhunter.com/trends/swatch-scubaqua.md) - [Lunar Festivities-Inspired Timepieces](https://www.trendhunter.com/trends/year-of-the-dragon-2.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md)