# Watch Design Competitions 'Swatch MTV Playground' is a Global Creative Community By Tiana Reid | Published 2010-08-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/swatch-mtv-playground References: [dazeddigital](http://www.dazeddigital.com/Fashion/article/8172/1/Kate_Moross_Joins_Swatch_MTV_Playground) & [swatchmtvplayground](http://www.swatchmtvplayground.com/gb) '[Swatch](https://www.trendhunter.com/trends/swatch-aidada-tool) MTV Playground' is an innovative [design competition](https://www.trendhunter.com/trends/mp15) and collaboration between the youth-based American television network and the watch company. The contest calls all artists to create a [timepiece design](https://www.trendhunter.com/trends/swatch-encyclopedia-collection), with the winner receiving an all-expenses-paid vacation to Shanghai for the 2010 expo. Swatch MTV Playground is more than a simple competition; it's a community where designers and artists can share and comment on each other's work. Check out the gallery for some of the featured submissions. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Collaborative Design:** The trend of collaborative design competitions provides opportunities for artists and designers to collaborate and share ideas, creating innovative and unique products. - **Youth-centric Market:** The youth-centric market trend encourages businesses to engage and collaborate with the youth demographic, tapping into their creative potential and unique perspectives. - **Creative Communities:** The rise of creative communities, like Swatch MTV Playground, fosters a sense of belonging and encourages artists and designers to showcase their work, leading to the discovery of new talents and disruptive innovations. ### Who This Affects Most - **Fashion Accessories:** The fashion accessories industry can leverage collaborative design competitions to discover emerging talent and create unique, trend-setting products that resonate with consumers. - **Entertainment Media:** By collaborating with design competitions, the entertainment media industry can engage and inspire their audience while discovering fresh and innovative artistic talent. - **Tourism and Travel:** The tourism and travel industry can leverage competitions like Swatch MTV Playground to attract creative travelers by offering exciting prizes that align with their interests and passions. ## Related on Trend Hunter - [AI-Powered Timepiece Design Tools](https://www.trendhunter.com/trends/swatch-aidada-tool.md) - [Earth-Inspired Wristwatches](https://www.trendhunter.com/trends/mission-to-earth.md) - [Paris Olympics Timepieces](https://www.trendhunter.com/trends/paris-2024-collection.md) - [Artistic NYC Watch Collections](https://www.trendhunter.com/trends/swatch-x-keith-haring-break-free.md) - [Playful Watch Ranges](https://www.trendhunter.com/trends/swatch-essentials.md) - [Playful Astronomy-Inspired Timepieces](https://www.trendhunter.com/trends/new-mission-to-earthphase.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Iconic Artwork Watch Collaborations](https://www.trendhunter.com/trends/artful-watches.md) - [Bold Holiday Watch Collections](https://www.trendhunter.com/trends/swatch-2024-holiday-collection.md)