# Cultural Branded Products Swatch is on Time For the Year of the Pig By Juan Carlos Bonilla | Published 2007-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swatch-is-on-time-for-the-year-of-the-pig References: [swatch](http://www.swatch.com/) Are you ready for the Chinese Year of the Pig? [Swatch](https://www.trendhunter.com/trends/year-of-the-dragon-2) is. The European watch company is looking to revitalize its brand with a new campaign and series of products based on the Chinese Year of the Pig. This year you will be more lucky and trendy if you try out this unique watch. **Implications** - The white, gold and red [Swatch watch](https://www.trendhunter.com/trends/swatch-2024-holiday-collection) is a part of the Jelly-in-Jelly range and comes with a collectible gold-colored piggy bank and a Chinese coin all wrapped up in a cool red box. The advertisement for the watch is hilarious, as it features a bunch of models lifting up their noses and making a piggy face. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 52% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Cultural Branded Products:** Revitalizing brands by incorporating cultural elements, such as the Chinese Year of the Pig. - **Jelly-in-jelly Movement:** Creating watches with innovative, layered designs that appeal to consumers. - **Humorous Advertising:** Using humor in advertisements to engage and connect with customers. ### Where This Applies - **Fashion:** Integrating cultural themes into fashion products to attract a diverse customer base. - **Watchmaking:** Incorporating unique design features, like jelly-in-jelly movements, into watchmaking for a competitive edge. - **Advertising:** Using humorous and attention-grabbing advertising techniques to promote products and brand awareness. ## Related on Trend Hunter - [Lunar Festivities-Inspired Timepieces](https://www.trendhunter.com/trends/year-of-the-dragon-2.md) - [Lunar New Year Timepieces](https://www.trendhunter.com/trends/super-seville.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Symbolic Jewelry Designs](https://www.trendhunter.com/trends/swarovski-lunar-new-year.md) - [Lunar New Year-Celebrating Timepieces](https://www.trendhunter.com/trends/year-of-the-snake1.md) - [Lunar New Year-Honoring Watches](https://www.trendhunter.com/trends/breguet.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [Equestrian New Year Timepieces](https://www.trendhunter.com/trends/longines-master-collection-moonphase-year-of-the-horse.md) - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md)