# Pop Art Watches Swatch by Gary Card is a Collection of Artistic Timepieces By Marissa Liu | Published 2010-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swatch-by-gary-card References: [designscene.net](http://www.designscene.net/2010/04/swatch-by-gary-card.html) & [garycardiology.blogspot](http://garycardiology.blogspot.com/2010/04/i-dswatch-story-shot-by-thomas-brown.html) British artist Gary Card collaborated with watch brand [Swatch](https://www.trendhunter.com/trends/swatch-x-keith-haring-break-free) on a collection of [colorful, patterned timepieces](https://www.trendhunter.com/trends/time-for-fun). The Swatch by Gary Card collection was also featured in the latest issue of i-D magazine as photographed by Thomas Brown. Card, with his theater and set design background, said that he was inspired by a previous collaboration between Swatch and Vivienne Westwood. The Swatch by Gary Card collection features a lot of vibrant color, detailed faces and geometric graphics. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 20% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Colorful Watch Collections:** Collaborations between artists and watch brands, like the Swatch by Gary Card collection, are creating unique and vibrant timepieces. - **Art-inspired Timepieces:** More and more watch brands are partnering with artists, like the Swatch by Gary Card collection, to bring creative designs and patterns to the watch industry. - **Graphic Watch Faces:** Watch brands, like the Swatch by Gary Card collection, are incorporating eye-catching and geometric designs on their watch faces. ### Where This Applies - **Fashion Accessories:** The fashion accessory industry could benefit from similar artist collaborations, like the Swatch by Gary Card collection, to bring unique designs to a variety of accessories. - **Art and Design:** Watch collaborations, such as the Swatch by Gary Card collection, show the potential for artists to expand their reach through designing for a variety of industries beyond traditional art forms. - **Luxury Watches:** Luxury watch brands could create innovative collections by partnering with artists, similar to the Swatch by Gary Card collection, to create high-end and artistic timepieces. ## Related on Trend Hunter - [Artistic NYC Watch Collections](https://www.trendhunter.com/trends/swatch-x-keith-haring-break-free.md) - [Pop Art Luxe Timepieces](https://www.trendhunter.com/trends/piaget-andy-warhol.md) - [Iconic Artwork Watch Collaborations](https://www.trendhunter.com/trends/artful-watches.md) - [Color Study-Inspired Timepieces](https://www.trendhunter.com/trends/watch-collection-2.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Collaborative Fashion-Centric Patterned Watches](https://www.trendhunter.com/trends/gmds5610ma7er.md) - [Spring-Forward Floral Design Watches](https://www.trendhunter.com/trends/blossom-time-collection.md) - [Collaborative Graffiti Digital Watches](https://www.trendhunter.com/trends/timex-t80-keith-haring.md) - [Bold Holiday Watch Collections](https://www.trendhunter.com/trends/swatch-2024-holiday-collection.md)