# Wireless Payment Watches The Swatch Bellamy is Supported by Visa with NFC Technology By Michael Hemsworth | Published 2015-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swatch-bellamy References: [theverge](http://www.theverge.com/2015/11/30/9817758/swatch-smartwatch-bellamy-nfc-payments) & [swatch](http://www.swatch.com/en/pages/bellamy) Smartwatches are dominating the news and market these days, but the somewhat unclear adoption rates are pushing brands to rethink approaches, which is why the Swatch Bellamy watch is here to help offer a touch of technology (but not too much). Designed to look, feel and act like a traditional Swatch watch, the Swatch Bellamy watch is packed with [NFC technology](https://www.trendhunter.com/trends/the-cographix) to allow for wireless payments at supported retailers. The Swatch Bellamy watch was recently partnered with [Visa](https://www.trendhunter.com/trends/smart-ring-design) who will help the product roll out in a variety of countries including Brazil, Switzerland and the United States in early 2016. The fresh styling of the Swatch Bellamy watch makes it a frontrunner for products that will help to ease the burden of going straight from analog to digital when it comes to smartwatches. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Smartwatch Adoption Rates:** Brands are rethinking approaches to smartwatches due to unclear adoption rates, presenting an opportunity for disruptive innovation. - **Wireless Payment Technology:** The inclusion of NFC technology in watches opens up opportunities for wireless payments, offering a convenient and secure alternative to traditional payment methods. - **Analog to Digital Transition:** Products like Swatch Bellamy smooth the transition from analog to digital by combining a traditional watch design with smartwatch functionalities. ### Who This Affects Most - **Smartwatch Industry:** The smartwatch industry can explore new approaches and features to drive adoption rates and stay ahead of the competition. - **Payment Industry:** The payment industry can leverage wireless payment technologies to improve convenience and security in transactions. - **Fashion Industry:** The fashion industry can tap into the growing market for smartwatches by creating stylish designs that blend traditional aesthetics with modern functionalities. ## Related on Trend Hunter - [Credit Card-Eliminating Watches](https://www.trendhunter.com/trends/soulwrist.md) - [Bank-Enabled Payment Rings](https://www.trendhunter.com/trends/intesa-sanpaolo-1.md) - [Cutting-Edge Smart Ring Designs](https://www.trendhunter.com/trends/smart-ring-design.md) - [Educational Finance Child Smartwatches](https://www.trendhunter.com/trends/mellow-watch.md) - [Visually Impaired Payment Devices](https://www.trendhunter.com/trends/shimmer.md) - [Affordable Blockchain-Enabled Watches](https://www.trendhunter.com/trends/phnix-x-watch.md) - [Blockchain-Connected NFC Watches](https://www.trendhunter.com/trends/the-cographix.md) - [Tap-to-Pay Smartphone Services](https://www.trendhunter.com/trends/apple-tap-to-pay.md) - [Aquatic-Themed Watch Collections](https://www.trendhunter.com/trends/swatch-scubaqua.md)