# Canadian Detergent Rebrands Swash® Laundry Detergent Recently Updated its Brand Look By Jana Pijak | Published 2024-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swash References: [swashcanada](https://www.swashcanada.ca/en_ca.html)  [Whirlpool Corporation's](https://www.trendhunter.com/trends/maytag) first [liquid laundry detergent](https://www.trendhunter.com/trends/snifs-signature-spin), Swash®, recently announced a new and fresh brand look, with emphasis on caring for clothes beyond just cleaning. Maintaining its trusted and simple formula, Swash® now features [updated packaging](https://www.trendhunter.com/trends/snuggle-rebrand) with eye-catching visuals. Dipin Puri, Senior Category Manager at Whirlpool, shares, "“While the Swash® detergent formula and our signature clean aren’t going anywhere, our new Swash branding is a little more straightforward, with an updated look and scent names to match the simple clean it gives your laundry.” Additionally, the product's re-engineered "Auto-Stop Top" cap eliminates measuring guesswork, and complements the 8x concentrated formula that can wash up to 80 regular loads per bottle. With scents like 'Smells Like Clean Laundry' and 'Smells Like Nothing,' Swash® laundry detergent is now available online, and is priced at $20.99 per bottle. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 56% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Premium Detergent Packaging:** The rebranding of Swash® detergent includes updated packaging with eye-catching visuals, creating opportunities for premium detergent packaging design. - **Concentrated Detergent:** The 8x concentrated formula of Swash® detergent that can wash up to 80 regular loads per bottle provides opportunities for concentrated detergent innovation. - **Scented Detergent Varieties:** Swash® detergent offers scents like 'Smells Like Clean Laundry' and 'Smells Like Nothing,' presenting opportunities for scented detergent product development. ### Sectors Adopting This - **Laundry Detergent Manufacturing:** The rebranding of Swash® detergent and its concentration formula present disruptive innovation opportunities in the laundry detergent manufacturing industry. - **Packaging Design:** The updated packaging of Swash® detergent creates disruptive innovation opportunities in the packaging design industry for premium detergent products. - **Scented Product Manufacturing:** The introduction of scented varieties in Swash® detergent opens up disruptive innovation opportunities in the scented product manufacturing industry. ## Related on Trend Hunter - [Leading Fabric Rinsers](https://www.trendhunter.com/trends/downy-and-tide.md) - [Spray Laundry Detergents](https://www.trendhunter.com/trends/spray-laundry-detergent.md) - [Eco-Friendly Detergent Sheets](https://www.trendhunter.com/trends/spot-detergent.md) - [Premium Home Care Rebrands](https://www.trendhunter.com/trends/the-laundress-relaunch.md) - [Concentrated Laundry Product Lines](https://www.trendhunter.com/trends/concentrated-laundry-product.md) - [Clothing-Renewing Laundry Detergents](https://www.trendhunter.com/trends/dylon-detergent.md) - [Natural Cleaning Solutions](https://www.trendhunter.com/trends/charlies-soap-1.md) - [Fragrance-Heavy Laundry Products](https://www.trendhunter.com/trends/snif.md) - [Essential Oil-Infused Detergents](https://www.trendhunter.com/trends/surf-joy-infused-fragrance-range.md)