# Cartoon Character Bling The Swarovski x House of Hello Kitty Collaboration is Sparkly Cute By Caris Cruz | Published 2011-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swarovski-hello-kitty References: [japantrends](http://www.japantrends.com/swarovski-x-house-of-hello-kitty/) & [swarovski-m.jp](http://swarovski-m.jp/hellokitty/) One of Japan's most beloved iconic characters Hello Kitty gets a dazzling tribute in this [Swarovski](https://www.trendhunter.com/trends/trolls-x-swarovski) x House of Hello Kitty collaboration. Having joined forces before, the two brands reveal a new season of [Hello Kitty madness](https://www.trendhunter.com/trends/stoney-clover-lane-x-hello-kitty) with this House of Hello Kitty Opening. The gallery, opening in Omotesando, Tokyo, is filled with Hello Kitty fans admiring the [limited-edition figure](https://www.trendhunter.com/trends/swarovski-and-minecraft) of the icon embellished with 20,000 crystals, costing about ¥1.2 million ($14,800). The house is enveloped in pink, the brand's signature color, and displays numerous items for purchase. Earrings, bracelets and accessories filled the showcase, along with a notable clutch bag that is an Elle, Swarovski and Hello Kitty collaboration. Filled with interactive visual holograms and other cute refineries, this inventive Swarovski x House of Hello Kitty is definitely worth a visit! ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 34% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Character Collectibles:** The Swarovski x House of Hello Kitty collaboration shows the potential for high-end, limited-edition collectibles featuring iconic characters. - **Interactive Retail Experience:** The use of visual holograms and other interactive elements in the Swarovski x House of Hello Kitty opening demonstrates the potential for immersive retail experiences. - **Brand Collaboration:** The Elle, Swarovski, and Hello Kitty clutch bag showcases the potential for successful brand collaborations in fashion and accessories. ### Where This Applies - **Collectibles:** Companies that specialize in producing high-end collectibles featuring iconic characters can capitalize on the trend towards luxury character merchandise. - **Retail:** Retailers that incorporate interactive, immersive experiences into their physical spaces can create unique shopping experiences that keep consumers engaged. - **Fashion and Accessories:** Collaborations between fashion and accessory brands can create successful products that combine the reputations and audiences of each brand involved. ## Related on Trend Hunter - [Crystalline Cartoon Clog Accessories](https://www.trendhunter.com/trends/hello-kitty-x-crocs-jibbitz.md) - [Luxe Cartoon Cat Jewelry](https://www.trendhunter.com/trends/lanvin-en-bleu.md) - [Cat-Inspired Luxury Accessories](https://www.trendhunter.com/trends/hello-kitty-and-kate-spade.md) - [Solid Gold Character Figurines](https://www.trendhunter.com/trends/hello-kitty-figure.md) - [Iconic Cartoon Bracelet Collections](https://www.trendhunter.com/trends/sanrio-x-little-words-project.md) - [Opulent Kitty-Themed Capsules](https://www.trendhunter.com/trends/hello-kitty-3.md) - [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Iconic Cat Birthday Celebrations](https://www.trendhunter.com/trends/hello-kitty-happy-50.md)