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# Blinged-Out Award Shows
The Swarovski Golden Globe Stage Shined Brighter Than the Stars

By Alex Scott | Published 2011-01-18 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/swarovski-golden-globe-stage
References: [bornrich.org](http://www.bornrich.org/entry/golden-globes-stage-to-sparkle-with-30000-swarovski-crystals/) & [napavalleyregister](http://napavalleyregister.com/entertainment/movies/article_9bdaba69-38c1-501a-ba51-9ec21e1fe937.html)

Last night, the Beverly Hilton Hotel was brighter than the Milky Way as all the stars were out in full force for the celebrated awards show and the [Swarovski](https://www.trendhunter.com/trends/olympic-leotards) Golden Globe Stage. With more than 3000 pounds of [crystal flown in from Austria](https://www.trendhunter.com/trends/swarovski-and-erewhon), the ballroom at the hotel was practically dancing with light.

The Swarovski Golden Globe Stage was masterminded by production designer Brian Stonestreet and included several [massive chandeliers](https://www.trendhunter.com/trends/polaris) overhanging the crowd. I hope they produce a 3-D version of the award show.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 19% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Key Themes Behind This Trend

- **Crystal-infused Decor:** The use of crystal-infused decor in award shows presents an opportunity for event planning companies to create visually stunning and luxurious experiences.
- **Bespoke Chandeliers:** The trend of using bespoke chandeliers in award show stages offers an opportunity for lighting designers to showcase their creativity and elevate the overall aesthetic of events.
- **Imported Luxury Elements:** Importing luxury elements like Swarovski crystals for award show stages presents an opportunity for international trading companies to collaborate with event planners and create opulent experiences.

### Where This Applies

- **Event Planning:** The event planning industry can tap into the trend of crystal-infused decor and elevate their service offerings by incorporating luxury elements into award shows.
- **Lighting Design:** The lighting design industry can explore the trend of bespoke chandeliers in award show stages to showcase their innovative designs and provide unique lighting experiences.
- **International Trading:** International trading companies can partner with event planners to supply imported luxury elements like Swarovski crystals, capitalizing on the demand for opulent award show stages.

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