# Virtual Eyewear Apps The Swarovski BE AMAZING Campaign Puts Users in the Spotlight By Jamie Danielle Munro | Published 2012-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/swarovski-be-amazing-campaign References: [youtube](http://www.youtube.com/swarovskibeamazing) & [apps.facebook](https://apps.facebook.com/swarovskibeamazing/) The [Swarovski](https://www.trendhunter.com/trends/oakley-x-swarovski) BE AMAZING campaign allows users to try on a pair of fancy glasses from the comfort of the home. All one has to do is download the [Facebook](https://www.trendhunter.com/trends/ray-ban-and-facebook) app, line up their eyes with the sparkling dots in the middle of the screen and voila! Upon completing these tasks a pair of Swarovski Amazing sunglasses will appear, and contestants can jump around and show off their best dance moves. The individuals who outshine all others have the chance to win a pair of glasses from the company, and will also receive their fair share of time in the spotlight. This is a great campaign to get users involved and optimize the power of Facebook. Just remember to not block the product when dancing and keep your eyes facing forward! ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 54% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Virtual Eyewear Try-on:** Opportunity to create virtual try-on experiences for eyewear brands, enhancing the online shopping experience. - **Interactive Social Media Campaigns:** Utilizing social media platforms to engage users in interactive brand experiences. - **Augmented Reality Advertising:** Opportunity to use augmented reality technology for advertising campaigns, creating immersive and interactive experiences. ### Industries Being Reshaped - **Eyewear Retail:** Eyewear brands can leverage virtual try-on technologies to offer customers a seamless and convenient shopping experience. - **Marketing and Advertising:** Marketing agencies can incorporate interactive social media campaigns to drive brand engagement and increase customer participation. - **Augmented Reality Technology:** Companies specializing in augmented reality technology can develop innovative advertising solutions for brands looking to create unique experiences. ## Related on Trend Hunter - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [AR-Based Eyewear Try-Ons](https://www.trendhunter.com/trends/amazon-fashion-1.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Virtual Eyewear Retailer Experiences](https://www.trendhunter.com/trends/walmart-optical-virtual-tryon.md) - [AR Watch Try-Ons](https://www.trendhunter.com/trends/perfect-corp-and-timez.md) - [2D-to-3D Jewelry Try-Ons](https://www.trendhunter.com/trends/virtual-try-on-technology.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [AI-Powered Eyewear Apps](https://www.trendhunter.com/trends/lucyd-app.md)