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# Personified Vino Bottles
Swanson Wines' Modern House Wines Get You Out of the Dog House

By Michael Hines | Published 2011-05-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/swanson-wines
References: [ballerhouse](http://www.ballerhouse.com/2011/05/01/baller-gifting-with-personalized-wine-bottles-from-swanson/) & [swansonvineyards](http://www.swansonvineyards.com/Mix-Match.aspx)

If a nice bottle of wine is all it takes to solve the problems in your life, then you are going to flip when you see [Swanson Wines](https://www.trendhunter.com/trends/ramen-chicken-broth)' Modern House Wines. Unlike most wine collections, the bottles, not the taste or age, are actually the thing to write home about.

Each of the Modern House Wines has a custom bottle designed to fit nearly every occasion. If your significant other is upset, buy her a bottle of "Please Forgive Me." Trying to show off to your friends or family that you haven't seen in awhile? A bottle of "[Expensive Christmas Wine](https://www.trendhunter.com/trends/silver-oak-cellar)" should do the trick. Each of these bottles sell for $25 apiece -- a price even a baller on a budget can afford.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 12% | Activity: 4% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Customized Wine Bottles:** Creating personalized wine bottle designs for specific occasions or emotions.
- **Emotion-driven Packaging:** Designing packaging that conveys emotional messages and enhances the wine-drinking experience.
- **Affordable Luxury Wines:** Offering high-quality wines at a budget-friendly price point.

### Sectors Adopting This

- **Wine and Spirits:** Innovating in the wine industry by incorporating personalized bottle designs to enhance consumer experiences.
- **Packaging Design:** Exploring new ways to create packaging that reflects and enhances the emotional connection between consumers and products.
- **Affordable Luxury Brands:** Creating luxury products that are accessible to a wider range of consumers by offering them at more affordable prices.

## Related on Trend Hunter

- [Special Occasion Italian Wines](https://www.trendhunter.com/trends/three-wine-bundles.md)
- [Chic Single-Serve Wines](https://www.trendhunter.com/trends/poco-vino.md)
- [Chic Boxed Wines](https://www.trendhunter.com/trends/wine-in-a-box.md)
- [Bottled Single-Serve Wines](https://www.trendhunter.com/trends/basic-cellars.md)
- [Single Serve Wine Brands](https://www.trendhunter.com/trends/maie-wines.md)
- [Non-Traditional Valentine's Wines](https://www.trendhunter.com/trends/valentines-wine-bottle.md)
- [Hydrating Wine Boxes](https://www.trendhunter.com/trends/water-and-wine.md)
- [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md)
- [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md)
