# Victorian Fannypacks SWANclothing Ruffle Bustle Bum Bag By bienvenido cruz | Published 2008-11-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swanclothing-ruffle-bustle-bumbag References: [lotusmodern](http://lotusmodern.com/post/61072701) & [etsy](http://www.etsy.com/view_listing.php?listing_id=17613602) Fannypacks, while convenient, have seldom been stylish or even mildly attractive. Swan Clothing's flirty new *Ruffle Bustle Bum Bag* design throws a Victorian twist on the concept that is both practical and stylish. Adjustable to wear from waist to hips, each custom order is hand-made to the size of your choice using natural, deadstock or overstock fabrics and industrial strength hardware. **Implications** - Consumers love being surprised by the ingenuity of a new product and a design that stylishly reinterprets a traditionally unbecoming accessory like a fannypack definitely falls under that category. By taking something not usually associated with style and turning that preconception on its head, forward-thinking designers and companies can delight and inspire consumers in a very positive way. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 75% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Stylish Accessories:** Designing stylish reinterpretations of traditionally unattractive accessories like fannypacks creates unexpected and delightful products for consumers. - **Victorian-inspired Fashion:** Incorporating Victorian elements into modern fashion, such as the ruffle bustle design in fannypacks, offers a unique and trendy style for fashion-forward individuals. - **Customized and Handmade Products:** Providing custom order options and hand-making products allows businesses to cater to individual preferences and provide a personal touch in the era of mass production. ### Industries Being Reshaped - **Fashion and Accessories:** The fashion industry can explore disruptive innovation opportunities by creating stylish reinterpretations of traditionally unattractive accessories like fannypacks. - **Textile and Fabric:** The textile and fabric industry can embrace disruptive innovation by offering a wide range of natural, deadstock, and overstock fabrics for custom-made products like the ruffle bustle bum bag. - **Artisanal and Handmade Goods:** The artisanal and handmade goods industry can tap into disruptive innovation opportunities by offering customized, handmade products that cater to the unique preferences of consumers. ## Related on Trend Hunter - [High-Fashion Fanny Packs](https://www.trendhunter.com/trends/fendi-x-porter-baguette.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Luxury Crossbody Bags](https://www.trendhunter.com/trends/the-fyra-bag.md) - [Kid-Friendly Customizable Bags](https://www.trendhunter.com/trends/pop-n-swop.md) - [Food-Inspired Fashionable Purses](https://www.trendhunter.com/trends/stan-onigiri-purse.md) - [Crossbody Hydration Pack Designs](https://www.trendhunter.com/trends/crossbody-hydration-pack.md) - [Functional Accessible Leather Bags](https://www.trendhunter.com/trends/hobo-1.md)