# Murky Shadowed Editorials The ‘Swamp' Series by Javier Carmona is Pale and Gloomy By Marriska Fernandes | Published 2011-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swamp-series-by-javier-carmona References: [photodonuts](http://photodonuts.com/swamp-by-javier-carmona) Some photographs capture fashion and beauty in dark and gloomy atmospheres just like the ‘Swamp’ Series by Javier Carmona. Model Raquel Jiménez is portrayed in an intensely mysterious swamp, but she poses as [seductively as possible](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). The shots were captured near an unused river, making the shoot more gloomy and desolate. However, because of the unattractive scenery, Raquel Jiménez looks glamorous and yet, mystifying. She is seen in [bathing suits](https://www.trendhunter.com/trends/triangls-mirage-drop), [backless dresses](https://www.trendhunter.com/trends/velvet-heat) and dark piercing makeup. Also, the entire shoot is captured in black and white as the photographer tries to add the deeply somber and lifeless theme to his photos. Many photographers are trying to use this style to create an alluring series and it really is working wonders. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 83% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Dark Fashion:** Opportunity to create fashion and beauty campaigns with dark and gloomy atmosphere, capturing a mysterious and seductive mood. - **Swamp Photography:** Opportunity to explore photography in unusual locations like swamps, creating contrasting and captivating visuals. - **Black and White Photography:** Opportunity to create impactful and somber photo series by using black and white as the main color palette. ### Who This Affects Most - **Fashion:** Fashion industry can embrace dark and gloomy aesthetics to create captivating and unconventional campaigns. - **Photography:** Photography industry can explore unique and unexpected locations, such as swamps, to capture captivating and contrasting visuals. - **Beauty:** Beauty industry can experiment with dark piercing makeup and backless dresses to create alluring and mysterious looks. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Swamp Bathing Experiences](https://www.trendhunter.com/trends/book-a-swamp.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)