# Empowerment Jewelry SWAK X Educates and Employs Young Adults with HIV/AIDS By Bianca | Published 2011-11-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/swak-x References: [swakx](http://www.swakx.com) Sealed with a Kiss (SWAK X) jewelry is part of a South African social enterprise collaboration with Wrist to Hair (W2H), working to empower and employ young adults affected by HIV/Aids. SWAK X was founded by Liora Katz, a South African social entrepreneur who works closely with the Tomorrow Trust. The SWAK X W2H line was created in collaboration with international model and creator of Wrist to Hair, Dune Kossatz, who designs a line of bejewelled elastic bands. "W2H -- wrist to hair -- is a unique and novel bracelet, manufactured and distributed by SWAK X, that beautifies the practicality of wearing a hair elastic on your arm." For the empowerment line, Kossatz also adds tags containing descriptions of the healing properties of the semi-precious stones or charms on each piece. For example, jewelry containing onyx comes with a blurb that reads: “[Onyx](https://www.trendhunter.com/trends/vivid-rich-mechanical-pencil) gives strength, stamina, steadfastness, vigour and self-confidence while banishing grief and giving power, encouraging wise decision-making. Onyx promotes happiness and good fortune.” In addition to the bracelets, they a;sp sell handmade Italian glass rings, [Green Grass](https://www.trendhunter.com/trends/innisfree-store) Perspex necklaces, and allow for customization of charms -- they even have an in-house graphic designer that will even incorporate photos or logos. The social jewellery has a children's range of empowerment jewelry as well that comes in smaller sizes. The SWAK X empowerment jewelry is sold in South Africa, Australia and select locations in the UK and North America. A portion of profits from both Sealed With a Kiss and Wrist to Hair go to the Tomorrow Trust, which educates those affected by HIV/AIDS. **Contact Information** SWAK X [website](http://www.swakx.com) SWAK X on [Facebook](http://www.facebook.com/Swakx) SWAK X on [Twitter](https://twitter.com/#!/swakx) The Tomorrow Trust [website](http://www.tomorrow.org.za) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Social Enterprise Collaboration:** Opportunity for businesses to collaborate with nonprofits and social enterprises to create products that empower and employ marginalized communities. - **Custom Empowerment Jewelry:** Disruptive innovation opportunity for jewelry companies to offer customization options and incorporate personalized designs. - **Healing Properties in Jewelry:** Potential for jewelry companies to explore incorporating healing properties of gemstones into their designs. ### Where This Applies - **Jewelry:** Jewelry companies can focus on creating empowerment jewelry lines and incorporating customization options to cater to socially-conscious consumers. - **Nonprofits:** Nonprofits can partner with businesses to create collaboration opportunities that empower and provide employment to marginalized communities. - **Fashion and Accessories:** Fashion and accessories companies can explore integrating healing properties of gemstones into their designs to offer unique and meaningful products. ## Related on Trend Hunter - [Women-Empowering Jewelry Collections](https://www.trendhunter.com/trends/womenempowering-jewelry.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md) - [Expressive Charm Jewelry](https://www.trendhunter.com/trends/styled-by-katseye.md) - [Empowering Valentine's Day Collabs](https://www.trendhunter.com/trends/olaeda-x-sarah-ostiguy.md) - [Purpose-Driven LGBTQ+ Jewelry Brands](https://www.trendhunter.com/trends/wicked-fabulous.md) - [Empowering Love-Themed Jewelry](https://www.trendhunter.com/trends/heart-on-lock.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md)