# Fruit Loop Fashion Swagger Adds Some Style to Breakfast Cereals By Rachel | Published 2009-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swagger-fashion References: [highsnobiety](http://www.highsnobiety.com/news/2009/08/20/swagger-fallwinter-2009-collection/) & [choiceisyours.jp](http://www.choiceisyours.jp/index.html) While Fruit Loops are comprised of fun and cheery colors, they aren’t usually thought of as fashionable. Clothing designer Swagger has decided to remedy this with their cereal shirts. The t-shirt designs from Swagger include a brightly colored [Fruit Loop tee](https://www.trendhunter.com/trends/kelloggs-cocoa-loops) as well as a more modest-colored [Cheerio tee](https://www.trendhunter.com/trends/snackable-fashion). The designs make me want to eat cereal, though I don’t know if that was the point. Either way, check out the cereal shirts and the rest of Swagger's Fall/Winter line above. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 30% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Cereal-inspired Fashion:** There is an opportunity for clothing designers to create more fashion-forward designs inspired by popular breakfast cereals, like the brightly colored Fruit Loop tee from Swagger. - **Food-themed Apparel:** The popularity of food-themed clothing opens up a disruptive innovation opportunity for designers to create apparel featuring popular food items, such as the modest-colored Cheerio tee from Swagger. - **Playful Nostalgia:** There is an opportunity to tap into the market of consumers seeking nostalgic experiences by incorporating designs inspired by childhood cereals, as seen in Swagger's Fall/Winter line of cereal shirts. ### Who This Affects Most - **Clothing and Fashion:** The garment industry can explore innovative strategies to incorporate food-related designs into their clothing lines, as demonstrated by Swagger's cereal shirts. - **Food and Beverage:** Food and beverage companies can collaborate with clothing designers to create clothing items that promote their popular cereal brands, taking inspiration from Swagger's Fruit Loop and Cheerio tees. - **Marketing and Advertising:** Marketing and advertising agencies can leverage the trend of food-themed apparel to create engaging campaigns that appeal to the nostalgia-seeking consumer market, using designs like those found in Swagger's Fall/Winter line. ## Related on Trend Hunter - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Cereal-Inspired Accessories](https://www.trendhunter.com/trends/cereal-inspired-accessories.md) - [Chromatic Cereal Mascot Clogs](https://www.trendhunter.com/trends/froot-loops-x-crocs-classic-clog.md) - [Cereal-Themed Multi-Color Clogs](https://www.trendhunter.com/trends/froot-loops-1.md) - [Fashion-Collaborative Cereals](https://www.trendhunter.com/trends/reeses-puffs.md) - [Fruity Cereal-Studded Cookies](https://www.trendhunter.com/trends/froot-loops-cereal-swirl-cookie.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Chromatically Romantic Breakfast Cereals](https://www.trendhunter.com/trends/froot-loops-sweethearts.md) - [Cocoa-Themed Breakfast Cereals](https://www.trendhunter.com/trends/kelloggs-cocoa-loops.md)