# Contemporary Circus Couture The SW Madame Editorial Exudes Festival-Worthy Looks By Jana Pijak | Published 2013-01-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sw-madame References: [designscene.net](http://www.designscene.net/2013/01/yulia-kharlapanova-kevin-sinclair.html) & [kevinsinclairphotography](http://www.kevinsinclairphotography.com) The 'SW' Madame editorial graces the European publication's February 3013 issue. This circus-ready portrait series stars Elite Models face Yulia Kharlapanova who is lensed by photographer Kevin Sinclair. Kevin captures Yulia in studio as she sports a [monochromatic patterned wardrobe](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) from some of today's top designer names. Wardrobe stylist Natalie Manchot hand picks the model's expressive ensembles dressing her in garments from the likes of Hermes, Veronique Leroy and Emilio Cavallini among a slew of others. Whether showcasing [clashing pattern pairings](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) or stacked top hat accessories, the 'SW' Madame fashion story embraces a zany circus aesthetic in a palette of black and white. Inspired by clowns, acrobats and ring masters, this editorial replaces campy costumes with [chic haute couture garments](https://www.trendhunter.com/trends/alessandro-micheles). ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Contemporary Circus Fashion:** Opportunity for designers and fashion brands to create circus-inspired collections that blend the zany aesthetic of the circus with high fashion. - **Patterned Wardrobe:** Potential for clothing retailers to offer a variety of monochromatic patterned garments, allowing customers to embrace a bold and eccentric style. - **Circus-inspired Accessories:** Scope for accessory designers to create unique and eye-catching hats and other accessories that take inspiration from the circus world. ### Industries Being Reshaped - **Fashion Design:** With the rising popularity of circus-inspired fashion, designers have a chance to disrupt the industry by infusing traditional haute couture with playful circus elements. - **Clothing Retail:** Retailers can tap into the demand for patterned garments and offer customers a wide range of options to express their individuality and embrace a circus-inspired style. - **Accessory Design:** Opportunity for accessory designers to create innovative and unconventional designs that incorporate the whimsical spirit of the circus, providing customers with unique statement pieces. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)