# Boozing Robot Mascots The Svedka Vodka Ad Features a Super Curvy Fembot By Joanne Lam | Published 2010-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/svedka-vodka References: [iwantigot.geekigirl](http://iwantigot.geekigirl.com/2010/07/19/svedka-vodka-launch/) & [w3.svedka](http://w3.svedka.com/) Having just released its brand in Canada, [Svedka Vodka](https://www.trendhunter.com/trends/svedka-tropics-tea-spritz) presents a futuristic outlook on hard liquor in their most recent ad. Using a curvy fembot as its mascot, this Svedka Vodka “ARE YOU BOT, OR NOT?” campaign will definitely catch the attention of both geeks and alcohol-lovers alike. Combining the essence of new technology and merging it with the smooth idea of some well-known hard liquor, this Svedka Vodka [ad campaign](https://www.trendhunter.com/trends/skinny-mobile) may bring in plenty of future consumers. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 29% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Futuristic Ad Campaigns:** The use of a curvy fembot as a mascot in Svedka Vodka's ad campaign merges new technology with traditional hard liquor branding, paving the way for more futuristic ad campaigns. - **Robot Mascots:** The inclusion of a fembot mascot in Svedka Vodka's ad campaign may inspire other companies to use robot mascots to promote their products. - **Geeky Alcohol Marketing:** Svedka Vodka's use of a fembot mascot may appeal to a geeky audience and inspire other alcohol companies to incorporate technology and pop culture references into their marketing. ### Industries Being Reshaped - **Alcohol:** Svedka Vodka's innovative use of a fembot mascot may disrupt the traditional branding and marketing strategies of the alcohol industry. - **Advertising:** Svedka Vodka's use of a fembot mascot in their ad campaign may inspire other companies in the advertising industry to create similar futuristic and tech-savvy campaigns. - **Robotics:** Svedka Vodka's use of a fembot mascot highlights the potential for robotics in advertising and may inspire innovation in the robotics industry for marketing purposes. ## Related on Trend Hunter - [Bar Cart Mascots](https://www.trendhunter.com/trends/new-ad-series.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [AI-Created Neighborhood Cocktails](https://www.trendhunter.com/trends/ai-generated-cocktails.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Beverage Dispensing Robots](https://www.trendhunter.com/trends/ottobot-brew.md) - [Beverage Service Robots](https://www.trendhunter.com/trends/richtech-robotics-scorpion.md) - [Dance-Centric Vodka Martini Ads](https://www.trendhunter.com/trends/vive-le-martini.md)