# Zero-Sugar Infused Vodkas SVEDKA Pure Infusions Contain Zero Sugar, Fat or Carbs By Laura McQuarrie | Published 2020-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/svedka-pure-infusions References: [prnewswire](https://www.prnewswire.com/news-releases/svedka-vodka-launches-svedka-pure-infusions-a-new-line-of-vodka-infused-with-natural-flavors-and-zero-sugar-301081969.html) & [svedka](https://www.svedka.com/) [SVEDKA](https://www.trendhunter.com/trends/svedka-tropics-tea-spritz) Pure Infusions is a new line of vodka infused with summery natural flavors—with zero sugar, fat or carbs and just 70 calories per each 1.5-ounce serving. The naturally flavored vodkas appeal to consumers who are passionate about living balanced lifestyles and they share bold and refreshing flavors like Strawberry Guava, Ginger Lime and [Dragonfruit Melon](https://www.trendhunter.com/trends/smirnoff-electric-guava). Each of the uncompromising, [sugar-free vodkas](https://www.trendhunter.com/trends/zero-sugar-variety-pack) is launching with a signature recipe of its own. While the SVEDKA Strawberry Guava variety is essential for creating the brand's Tropical Cooler, the Skinny Mule can be made by combining SVEDKA Ginger Lime with soda, ginger beer and a few fresh citrus ingredients. To round out the trio, there's also a refreshing Dragon-Ade that can be made with the tropical variety. Image Credit: SVEDKA Vodka ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 25% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Zero-sugar Infused Vodkas:** Disruption Opportunity: There is potential for the development of more zero-sugar infused spirits, catering to health-conscious consumers. - **Naturally Flavored Vodkas:** Disruption Opportunity: Expanding the range of naturally flavored vodkas can attract consumers who prefer bold and refreshing taste experiences. - **Balanced Lifestyles:** Disruption Opportunity: Creating alcoholic beverages with low-calorie and low-carb properties can tap into the growing demand for health-conscious products. ### Who This Affects Most - **Alcoholic Beverage Industry:** Disruption Opportunity: The industry can explore the production of more innovative and healthier alcoholic beverages to cater to changing consumer preferences. - **Wellness and Health Food Industry:** Disruption Opportunity: Introducing zero-sugar infused vodkas can bridge the gap between the alcoholic beverage industry and the wellness market, offering healthier options to health-conscious consumers. - **Flavoring and Ingredients Industry:** Disruption Opportunity: Meeting the demand for naturally flavored vodkas requires the development of high-quality and diverse flavoring options for alcoholic beverage producers. ## Related on Trend Hunter - [Tea-Infused Hard Seltzers](https://www.trendhunter.com/trends/svedka-tropics-tea-spritz.md) - [Zero-Sugar Vodka-Based Seltzers](https://www.trendhunter.com/trends/global-brands.md) - [Sugar-Free Low-Proof Vodkas](https://www.trendhunter.com/trends/body-vodka.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Naturally Flavored Alcohol-Free Vodkas](https://www.trendhunter.com/trends/alcoholfree-flavored-vodkas.md) - [Low-Calorie Sugar-Free Cocktails](https://www.trendhunter.com/trends/vk-soda.md) - [Hard Seltzer-Inspired Vodkas](https://www.trendhunter.com/trends/truly-flavored-vodka.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md) - [Low-Calorie RTD Vodka Cocktails](https://www.trendhunter.com/trends/vodka-refreshers.md)