# Vanguard Urban Attire The Svea Prestage Editorial Dresses a New Generation of Fashionistas By Jana Pijak | Published 2013-04-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/svea-prestage References: [designscene.net](http://www.designscene.net/2013/04/svea-kloosterhof-by-jouke-bos-for-prestage.html) & [designscene.net](http://www.designscene.net/magazines/prestage-magazine) Model Svea Kloosterhof stars in the 'Svea' Prestage editorial by photographer Jouke Bos. The stunning beauty poses in studio while dressed in an [edgy and fashion forward wardrobe](https://www.trendhunter.com/trends/day-3-capsule-2) of urban attire. Outfitted by Amber Myhre Bosch, this striking image series appeals to a new generation of style setters who have replaced over-the-top ornamentation with an understated elegance. Gracing the publication's 6th edition, the 'Svea' Prestage fashion story highlights and edgy and youthful wardrobe of [designer streetwear and casuals](https://www.trendhunter.com/trends/hm-x-glenn-martens) fit for the style conscious urbanite's life. From Maison Martin Margiela's oversized denims to designer Phillip Lim's pattern-enriched jackets, this image series highlights vanguard clothes fit for the daring and edgy fashion lover's wardrobe. Whether shining in cool casuals or sporting [translucent cap accessories](https://www.trendhunter.com/trends/no-rules-club), model Svea is a true definition of a sartorial superstar. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 55% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Designer Streetwear:** Opportunity for designers to create unique and edgy urban attire that appeals to the style-conscious urbanite. - **Understated Elegance:** Opportunity for designers to create fashion-forward wardrobe with a focus on simplicity and sophistication. - **Translucent Accessories:** Opportunity for designers to innovate with translucent accessories, adding a touch of modernity to fashion collections. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore the market for designer streetwear and understated elegance to cater to the style-conscious urban consumer. - **Apparel:** Apparel companies can develop new lines of urban attire that embrace simplicity and sophistication while still being fashion-forward. - **Accessories:** Accessory brands can tap into the trend of translucent accessories, offering innovative and modern pieces to complement urban fashion. ## Related on Trend Hunter - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)