# Tactile Audio Vehicle Features The Range Rover SV Edition One has a New Bass Technology By Amy Duong | Published 2023-06-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sv-edition-one References: [designtaxi](https://designtaxi.com/news/423699/Range-Rover-s-Latest-SUV-Comes-With-Seats-That-Vibrate-To-The-Music/) & [landroverusa](https://www.landroverusa.com/range-rover/range-rover-sport/sv-curated-gallery.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Land Rover](https://www.trendhunter.com/trends/range-rover-sv) presents its newest Range Rover SV Edition One car and it is defined by its immersive atmosphere that is led by the speaker technology. Additionally, the car will also have a new 'Body and Soul Seat' also known as BASS technology that is made with [Subpac](https://www.trendhunter.com/trends/subpac-beat-saber), a Canadian tactile audio company. Through this feature, the car will have haptic feedback that can be felt through the seat. The pulses are connected by a membrane and transducers that are incorporated into the seat. Whenever music is playing, the rhythmic thump and beat will be felt. It is a playful way to experience music and Subpac and [Jaguar](https://www.trendhunter.com/trends/jaguar-and-land-rover-vehicles) Land rover also note that it can improve health by lowering heart rates and relieving stress. Image Credit: Land Rover ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 25% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Tactile Audio Technology:** Incorporating Subpac's haptic feedback technology in different consumer products, such as seats, can provide enhanced multisensory experiences and create new dimensions of immersion. - **Integrated In-car Audio:** Automotive brands can deliver more immersive and unique audio experiences to customers by integrating new sound and tactile technologies in their latest car models. - **Audio-driven Health Interventions:** Tactile audio solutions like Subpac could provide a new method for creating targeted health interventions, tapping into multisensory stimulation to improve mental health outcomes. ### Who This Affects Most - **Automotive:** Leading car brands can take advantage of haptic feedback technology like the Body and Soul Seat to elevate in-car audio experiences, retaining customers and standing out from competitors. - **Music and Entertainment:** Music companies and event organizers can explore sound and haptic technologies to create more interactive and immersive live experiences that engage audiences on new levels. - **Wellness and Medical Tech:** Tactile audio technology could offer new therapeutic solutions for managing stress and other medical conditions, potentially finding a place in mental health treatment programs and wellness centers. ## Related on Trend Hunter - [Immersive Womblike Speaker Pods](https://www.trendhunter.com/trends/tersa-sava.md) - [Bronze-Accented Monochromatic SUVs](https://www.trendhunter.com/trends/2026-range-rover-sv-black-edition.md) - [Uniquely Personalizable Vehicles](https://www.trendhunter.com/trends/range-rover-sv.md) - [Studio-Branded Vehicle Sound Systems](https://www.trendhunter.com/trends/abbey-road-sound-system.md) - [Luxury Off-Road Electric SUVs](https://www.trendhunter.com/trends/range-rover-electric-prototype.md) - [Trailblazing Luxury Electric SUVs](https://www.trendhunter.com/trends/luxury-electric-suv.md) - [Customizable Premium Car Programs](https://www.trendhunter.com/trends/sv-bespoke-commissioning-suite.md) - [Ultra-Exclusive SUV Models](https://www.trendhunter.com/trends/range-rover-sv-carmel-edition.md) - [Luxury Hybrid SUVs](https://www.trendhunter.com/trends/2021-range-rover-sport.md)