# Selling Cars with Misspelled Tattoos Suzuki Swift Saves The Day With "Resplect" By mediterranean | Published 2009-09-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/suzuki-swift-ads References: [homotography.blogspot](http://homotography.blogspot.com/2009/09/suzuki-swift-tattoo-ad-resplect.html) We’ve featured misspelled tattoos on Trend Hunter before, and now that idea is being used in a new British ad campaign for [Suzuki](https://www.trendhunter.com/trends/camper-minivan) Swift. The ads showcase the compact size of the Suzuki Swift as a selling point for those who need a fast and swift exit. A young tattoo artist misspells the tattoo of “respect” as “resplect” on the back of a rather big and formidable-looking guy. The solution? Go to your Suzuki Swift and run for your life! The ad features the photography of Drew Gardner with retouching by Kevin Smith, creative direction by Craig Roderick & Glenn Smith, and art direction by Aldie Pretorius. Check out some misspelled tattoos and other [strange ways to sell cars](https://www.trendhunter.com/trends/he-got-money) below. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 50% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Misspelled Tattoos:** Opportunity for tattoo artists to capitalize on the trend by offering deliberately misspelled tattoos. - **Compact Car Advertising:** Disruptive innovation opportunity for car manufacturers to promote compact cars as a means of escape in unconventional situations. - **Creative Ad Campaigns:** Opportunity for advertisers to think outside the box and create memorable and humorous campaigns that resonate with consumers. ### Where This Applies - **Tattoo Industry:** Tattoo artists can explore new avenues by embracing the trend of deliberately misspelled tattoos and offering unique services. - **Automotive Industry:** Car manufacturers can tap into the market demand for compact cars that emphasize speed and agility for different scenarios. - **Advertising Industry:** Advertisers can break away from traditional approaches and leverage creative and unconventional campaigns to capture consumer attention. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Bespoke Car Art](https://www.trendhunter.com/trends/Tattoo-Inspired-Land-Rover.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md)