# Couch Potato Vehicles These Suzuki Motorized Sofas Are Recliners on Speed By JDurhamII | Published 2011-02-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/suzuki-motorized-sofas References: [autoblog](http://www.autoblog.com/2011/02/10/suzuki-sofa-chicago-2011/) & [suzuki](http://www.suzuki.com/) On display at the Chicago Auto Show is this Suzuki Motorized Sofa, the dream vehicle for any couch potato. Complete with a steering wheel, rearview mirrors and a foot-shaped pedal, the sofa is used as a marketing tool in Suzuki commercials, and is complete comedy. I know i want to drive it. I'll be in attendance this weekend at the Chicago Auto show; while I'm there, I'll get more details on this commercial prop and its capabilities such as speed and development. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 17% | Activity: 91% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Motorized Furniture:** Disruptive innovation opportunity: Create motorized furniture for unique and entertaining experiences. - **Comedic Marketing:** Disruptive innovation opportunity: Use humor and unconventional methods in marketing campaigns to stand out from competitors. - **Novelty Vehicles:** Disruptive innovation opportunity: Design and manufacture novelty vehicles that provide fun and memorable transportation experiences. ### Who This Affects Most - **Furniture:** Disruptive innovation opportunity: Integrate technology and motorization into furniture designs to elevate user experiences and convenience. - **Automotive:** Disruptive innovation opportunity: Explore the comedic potential of automobiles in marketing strategies to create memorable and engaging campaigns. - **Entertainment:** Disruptive innovation opportunity: Develop unique and entertaining transportation options for amusement parks, tourist attractions, and events. ## Related on Trend Hunter - [Vehicle Brand Gaming Chairs](https://www.trendhunter.com/trends/volkswagen-gaming-chair.md) - [Low-Speed Golf Vehicles](https://www.trendhunter.com/trends/cru.md) - [Home-Connected Vehicle Concepts](https://www.trendhunter.com/trends/sharp-ldk-concept.md) - [Commanding Recreational SUV Models](https://www.trendhunter.com/trends/polestones-01.md) - [Weekend Excursion City Vehicles](https://www.trendhunter.com/trends/playbox-urban-mobility.md) - [Quadruped Robot Electric Bikes](https://www.trendhunter.com/trends/suzuki-moqba.md) - [Tranquil Interior Autonomous Vehicles](https://www.trendhunter.com/trends/hyundai-ioniq-seven.md) - [Hygienic Car Concepts](https://www.trendhunter.com/trends/hyundai-seven.md) - [Utilitarian Electric Four-Wheel Vehicles](https://www.trendhunter.com/trends/utv.md)