# Sporty All-Terrain SUVs The Suzuki Jimny 4x4 Makes Weekend Excursions Easy By Michael Hemsworth | Published 2018-06-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/suzuki-jimny References: [newatlas](https://newatlas.com/2019-suzuki-jimny/55093/) & [globalsuzuki](http://www.globalsuzuki.com/automobile/lineup/newjimny/index.html) The [Suzuki](https://www.trendhunter.com/trends/camper-minivan) Jimny 4x4 has been unveiled by the automotive brand as a powerful transportation solution that will provide drivers with access to impressive features in a [compact vehicle](https://www.trendhunter.com/trends/fiat-grande-panda-4x4-concept). Coming in a wide array of sporty color options, the vehicle features a two-door design and a 4WD system along with a low range transfer gear that will make getting through [rugged terrain](https://www.trendhunter.com/trends/2026-land-rover-defender) easier. The vehicle boasts an angular design on the exterior and a tech-rich infotainment system in the cab, which makes it a premium option for urban consumers to choose when looking for a weekend excursion car. The Suzuki Jimny 4x4 has been announced by the brand but no information regarding pricing or worldwide availability has been made released. Image Credit: Suzuki ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **All-terrain Suvs:** The trend of producing SUVs tailored for driving on rugged terrain is creating opportunities for automotive companies to create specialized cars that appeal to outdoor enthusiasts and weekend warriors alike. - **Compact 4x4s:** The demand for smaller and more compact 4x4s that are easy to maneuver is an opportunity for automotive companies to design cars optimized for city driving that still have off-road capabilities for adventurous consumers. - **Tech-enhanced Vehicles:** Vehicles that offer advanced tech features are becoming the norm, presenting an opportunity for brands to develop cars with innovative in-cabin experiences that resonate with urban consumers. ### Who This Affects Most - **Automotive:** The rise in demand for sporty SUVs specialized for off-road terrain is driving innovation in the automotive industry, prompting competition among brands to create the best-performing vehicles in this category. - **Outdoor Recreation:** The demand for off-road vehicles is a boon for the outdoor recreation industry, creating opportunities for outdoor enthusiasts to connect with nature more easily and travel to remote locations. - **Technology:** Automotive brands are partnering with tech companies to incorporate cutting-edge tech features into vehicles, creating new business opportunities for the tech industry in developing and implementing these features. ## Related on Trend Hunter - [Tiny Urban Camper Vans](https://www.trendhunter.com/trends/camper-minivan.md) - [Weekend Warrior Compact SUVs](https://www.trendhunter.com/trends/citroen-c3-aircross.md) - [Compact Off-Roading Electric Vehicles](https://www.trendhunter.com/trends/microlino-ev.md) - [Modular Camping-Friendly SUVs](https://www.trendhunter.com/trends/dacia-duster-4x4.md) - [Extreme Overlanding SUVs](https://www.trendhunter.com/trends/isuzu-basecamp-at35.md) - [Outdoorsy Rugged SUV Designs](https://www.trendhunter.com/trends/outlander-trail-edition.md) - [Rugged High-Tech SUVs](https://www.trendhunter.com/trends/cx50.md) - [Off-Road Minivan-Inspired SUVs](https://www.trendhunter.com/trends/mitsubishi-delica-d5.md) - [Ruggedly Compact Pickup Trucks](https://www.trendhunter.com/trends/compact-pickup-truck.md)