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# Fly Motorcycle Campaigns
Suzuki Dirt Bike 2011 Ads Show You How to Soar Through the Skies

By Summer Luu | Published 2011-04-15 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/suzuki-dirt-bike-2011-ads
References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/04/19901/) & [suzuki-bikes](http://www.suzuki-bikes.com)

The [Suzuki](https://www.trendhunter.com/trends/suzuki-moqba) Dirt Bike 2011 ads cleverly show how its new two-wheelers soar high enough for racers who want to touch the sky.

The ads come in two prints; both have an avian theme featuring birds that can't fly. In order for an ostrich and penguin to experience the open horizons of the sky, they straddle Suzuki's [high-performance motorcycles](https://www.trendhunter.com/trends/suzuki-gsx8tt-motorcycle) to gain momentum and accelerate to flying speed. The tagline reads, "For those who can't fly." These potent machines show riders how they can fly like a bird, rev up that engine and soar through the air with its brand new dirt bike models of 2011.

The Suzuki Dirt Bike 2011 ads were created by [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) advertising agency in Santiago de Chile, Chile.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 2% | Activity: 16% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Flying Motorcycles:** The promotion of motorcycles as an alternative to flying via the utilization of their design and engineering capabilities.
- **Avian-themed Marketing:** Niche advertising that focuses on animal and nature themes, tailored around the specific design and engineering of a product.
- **Alternative Transit Promotion:** Promotion of a product that that piggybacks off of the desires and ideas of those who wish to fly but cannot.

### Industries Being Reshaped

- **Motorcycle:** Focus on marketing products in a way that emphasizes design and engineering capabilities for alternative forms of transit.
- **Outdoor Sports:** Interest in the specific design and engineering of products that allow for unique outdoor experiences.
- **Marketing/advertising:** Utilization of creative approaches that offer new ways of marketing products.

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