# Outdoorsy Rugged Wristwatches NEIGHBORHOOD and Suunto Unveil a Special Traverse Alpha Watch By Amy Duong | Published 2019-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/suunto References: [highsnobiety](https://www.highsnobiety.com/p/neighborhood-suunto-watch/#slide-3) & [neighborhood-store.jp](https://neighborhood-store.jp/eshop/items/191AMSON-AC01/) Streetwear imprint NEIGHBORHOOD [works in collaboration with Suunto](https://www.trendhunter.com/trends/suunto-vertical-2) on a new timepiece design entitled the 'Traverse Alpha' watch. The exterior boasts a sleek look whilst maintaining a [rugged finish](https://www.trendhunter.com/trends/gshock-analogdigital-ga010) run by a special [GPS/GLONASS navigation](https://www.trendhunter.com/trends/astron-gps-solar). Additionally, the watch also features catered modes for fishing and hunter including a moon phase calendar, sunrise alert, weather reports, shot detection, night vision goggle compatibility, and nighttime watch checking elements. The Traverse Alpha watch can also be functional for hikers as well, with a live 'breadcrumb' view of captured track, distance, speed, route preview, a compass, and altitude tracking. On the watch face, it reads "NEIGHBORHOOD" with "TOKYO SQUAD 3204" on the bottom of the bezel, and the strap showcases "NEIGHBORHOOD TOKYO / CRAFT WITH PRIDE." ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Outdoor Rugged Wristwatches:** Rugged and functional wristwatches designed specifically for outdoor activities and extreme environments. - **Collaborative Design Partnerships:** Partnerships between fashion brands and watch manufacturers to create unique and specialized timepieces. - **Smart Features for Outdoor Enthusiasts:** Integration of advanced features like GPS/GLONASS navigation, shot detection, and weather reports in outdoor watches. ### Where This Applies - **Fashion Accessories:** Fashion brands collaborating with watch manufacturers to create stylish and functional accessories. - **Outdoor Gear and Equipment:** Companies in the outdoor gear industry integrating smart technology into their products to enhance functionality. - **Sporting Goods:** Sports technology companies partnering with fashion brands to create rugged and feature-packed watches for athletes and outdoor enthusiasts. ## Related on Trend Hunter - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Chunky Yellow Outdoor Watches](https://www.trendhunter.com/trends/casio-gshock-rangeman-gprh1000.md) - [Rugged Outdoor-Ready Watches](https://www.trendhunter.com/trends/g-shock-1.md) - [Pro-Grade GPS Timepieces](https://www.trendhunter.com/trends/gshock-rangeman-gprh1000.md) - [Cast Iron-Inspired Timepieces](https://www.trendhunter.com/trends/casio-pro-trek-prw69-series.md) - [Wilderness-Ready Smartwatch Models](https://www.trendhunter.com/trends/garmin-tactix-7-amoled-edition.md) - [Accessible Co-Branded Field Watches](https://www.trendhunter.com/trends/automatic-field-watch.md) - [Extreme Adventurer Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra.md) - [Stealthy Collaboration Timepieces](https://www.trendhunter.com/trends/undefeated-x-gshock-dwe5600.md)