# Eco-Focused Vodka Packaging The Absolut Sustainable Vodka Bottle Has 60% Recycled Glass By Michael Hemsworth | Published 2021-02-02 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-vodka-bottle References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/absolut-rolls-out-sustainable-vodka-bottle-01-02-2021/) & [absolut](https://www.absolut.com/) This [Absolut](https://www.trendhunter.com/trends/dr-samuel-ross) sustainable vodka bottle is being launched by the brand in the UK as an eco-focused packaging solution that is sure to garner the attention of consumers and eco warriors alike. The 700ml bottle is made with [60% recycled blue glass](https://www.trendhunter.com/trends/sidel-starliter-still) that is achieved with a mixture of 53% paper and 43% recycled plastic, and features 16 swirls embossed onto the surface. These speak to moments of togetherness that are being maintained primarily in spirit as of late as consumers spend more time apart. Off-Trade Channel Director for Pernod Ricard UK Chris Shead spoke on the new Absolut sustainable vodka bottle saying, "We know sustainability is important to shoppers, with data showing that 83% of consumers globally select brands that have a better record of sustainability. We also know that the Absolut limited-edition bottle is a [collectible item](https://www.trendhunter.com/trends/collectible-spirits-bottle) for those loyal to the brand and we can’t wait to give our consumers the chance to be a part of our sustainability journey.” ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** Opportunity for businesses to tap into consumer demand for sustainable packaging solutions. - **Sustainability Marketing:** Potential for companies to showcase their commitment to sustainability through limited edition eco-friendly product offerings. - **Recycled Glass Products:** Increasing demand for recycled glass products presents an opportunity for businesses to innovate and create sustainable glass packaging solutions. ### Who This Affects Most - **Alcohol:** Opportunity for alcohol brands to showcase their commitment to sustainability and attract environmentally-conscious consumers. - **Packaging:** Potential for packaging companies to create new sustainable packaging materials and solutions. - **Waste Management:** Opportunity for waste management companies to offer recycling and waste reduction services to businesses and consumers demanding sustainable solutions. ## Related on Trend Hunter - [Paper-Based Vodka Bottles](https://www.trendhunter.com/trends/paper-based-bottles.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Recycled Glass Gin Bottles](https://www.trendhunter.com/trends/gordons-gin.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Eco-Friendly Alcohol Bottles](https://www.trendhunter.com/trends/glass-spirits-bottle.md) - [Lightweight Gin Bottles](https://www.trendhunter.com/trends/gin-bottle-packaging.md) - [Reduced Material Gin Packaging](https://www.trendhunter.com/trends/beefeater-24.md) - [Recycled Gin Bottles](https://www.trendhunter.com/trends/recycled-gin-bottle.md)