# Sustainable Tuna Products Blue Harbor Fish Co. is Selling Sustainably Caught Wild Albacore Tuna By Katherine Pendrill | Published 2016-07-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-tuna References: [foodbev](http://www.foodbev.com/news/blue-harbor-fish-co-debuts-brand-of-sustainable-wild-tuna/) & [blueharborfishco](https://www.blueharborfishco.com/) In response to the growing demand for more eco-friendly food products, [Blue Harbor Fish Co.](https://www.trendhunter.com/trends/tinned-fish1) is selling a line of sustainable tuna products. With a commitment to selling high-quality products and protecting the sea, the company gives consumers a better option when it comes to purchasing tuna. Blue Harbor Fish Co. sells sustainably caught wild Albacore tuna in both [cans and pouches](https://www.trendhunter.com/trends/chicken-of-the-sea-wild-caught-light-tuna-packet). The tuna is caught using advanced tracking methods and long-line fishing techniques in order to always ensure tractability. The tuna is then hand-selected and hand-cut so that consumers can be sure they are always receiving the highest-quality product. The company also eschews preservatives, thereby giving the tuna a clean and mild flavor. With a growing demand for more eco-friendly seafood products, Blue Harbor Fish Co.'s sustainable tuna fills a significant gap in the market. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 47% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Food Products:** Blue Harbor Fish Co. is responding to the growing demand for more eco-friendly food products by selling sustainable tuna. - **Advanced Tracking Methods:** Blue Harbor Fish Co. uses advanced tracking methods in order to ensure traceability of their sustainably caught tuna. - **Preservative-free Seafood:** Blue Harbor Fish Co. provides consumers with a clean and mild flavored tuna by eschewing preservatives. ### Where This Applies - **Seafood:** The seafood industry can capitalize on the growing demand for sustainable seafood products. - **Canned Food:** The canned food industry can benefit from offering more eco-friendly options, like sustainable tuna. - **Food Retail:** Food retailers have an opportunity to meet the demand for preservative-free seafood products, such as sustainable tuna. ## Related on Trend Hunter - [Sustainable Canned Seafood Products](https://www.trendhunter.com/trends/wild-planet-foods.md) - [Tinned Fish Product Ranges](https://www.trendhunter.com/trends/tinned-fish1.md) - [Smoked Fish Tins](https://www.trendhunter.com/trends/fishwife.md) - [Tinned Sea Treats](https://www.trendhunter.com/trends/tiny-fish-co.md) - [Child-Friendly Tuna Products](https://www.trendhunter.com/trends/tonnino-yellowfin-tuna.md) - [Plant-Based Tuna Cubes](https://www.trendhunter.com/trends/current-tuna.md) - [Wild Tuna Snack Packs](https://www.trendhunter.com/trends/wild-tuna-snack-pack.md) - [Sustainable Tinned Sardines](https://www.trendhunter.com/trends/fish4ever-cornish-sardines.md) - [Safe Tuna Snack Packs](https://www.trendhunter.com/trends/tuna-with-crackers.md)