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# Eco-Friendly Candy
Lotte 'Eco Choco' Environmentally Conscious Chocolate

By Cecilia Biemann | Published 2009-04-10 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-sweet-treats-eco-choco-fair-trade-environmentally-conscious-cho
References: [inventorspot](http://inventorspot.com/articles/ecochoco_sustainable_sweet_treat_26173)

Hot on the heels of the sustainable, fair trade coffee movement comes ‘Eco Choco’, environmentally conscious, [eco-friendly chocolate bars](https://www.trendhunter.com/trends/magic-chocolate-truffle-bars) from confectioner Lotte.

Eco-Choco is a bit pricey at 210 yen or US$2.10 per 50 gram (1.75 oz) bar; however, by buying Eco-Choco, you can be assured of a psychologically sweet aftertaste given that you are supporting environmentally friendly farming, [sustainable business practices](https://www.trendhunter.com/trends/coxco-cacao) and the protection of ecosystems and wildlife in Brazil, where the cocoa in Eco Choco comes from.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 16% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Confectionery:** Opportunity to develop eco-friendly candy products that support sustainable farming and business practices.
- **Fair Trade Food Industry:** Opportunity for fair trade food companies to expand their offerings to include eco-friendly chocolate bars.
- **Consumer Demand for Environmental Responsibility:** Opportunity to cater to the increasing consumer demand for environmentally conscious candy options.

### Sectors Adopting This

- **Confectionery:** Potential for confectionery companies to capitalize on the trend of eco-friendly candy by introducing their own environmentally conscious products.
- **Sustainable Agriculture:** Opportunity for sustainable agriculture industry to supply eco-friendly cocoa for the production of environmentally conscious chocolate bars.
- **Environmental Conservation:** Opportunity for organizations focused on environmental conservation to collaborate with confectionery companies in supporting sustainable farming and protecting ecosystems.

## Related on Trend Hunter

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- [Luxurious Eco-Friendly Easter Treats](https://www.trendhunter.com/trends/luxury-giant-milk-chocolate-egg.md)
- [Indulgent Cacao-Free Biscuits](https://www.trendhunter.com/trends/choco-ka.md)
- [Cocoa-Free Chocolate Candies](https://www.trendhunter.com/trends/treets-piasten.md)
- [Sustainable Easter Chocolate Packaging](https://www.trendhunter.com/trends/happi-1.md)
- [Cocoa-Free Chocolate Products](https://www.trendhunter.com/trends/freecao.md)
- [Traceable Cocoa Candy Bars](https://www.trendhunter.com/trends/biscuit-caramel-chocolate-bar.md)
- [Plant-Based Milk Chocolate Bars](https://www.trendhunter.com/trends/lovo-chocolate-bars.md)
- [Cocoa-Free Chocolate Alternatives](https://www.trendhunter.com/trends/win-win-cocoa-free-chocolate.md)
