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# Sustainable Tennis Sneakers
These Sustainable Stan Smiths Arrive with Earth-Inspired Doodles

By Ell Smith | Published 2021-01-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-stan-smiths
References: [hypebae](https://hypebae.com/2021/1/adidas-originals-stan-smith-primegreen-sustainable-sneakers-white-colorway-earth-doodles-price-where-to-buy) & [atmos-tokyo](https://www.atmos-tokyo.com/items/fx5653)

adidas' sustainable Stan Smiths arrive with Earth-inspired doodles, offering the conscious consumer a stylish way to put their activism on display. A few months ago, the footwear giant confirmed that its Stan Smith silhouettes would be made from vegan materials. This eco-friendly announcement was followed by other nature-inspired designs, like the Kermit the Frog collection.

Now, this animated look is sure to appeal to those looking for a statement shoe. The playful graphics arrive in bright hues, and feature motifs like raindrops, flowers, a globe and more. Fans of the brand will also notice the unique hand-drawn trefoil logo, offering something completely different from the brand.

The shoes retail for approximately $116 USD in stores.

Image Credit: Atmos

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 34% | Activity: 14% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Footwear:** The increasing demand for eco-friendly and cruelty-free products could inspire shoe companies to create new and more sustainable shoe lines.
- **Nature-inspired Graphics:** The popularity of nature-inspired designs in apparel could cause companies to incorporate more unique and hand-drawn graphics into their collections.
- **Activism-through-design:** Consumers’ desire to display their values through their fashion choices could drive the creation of more statement shoes with eye-catching designs that showcase various causes and social issues.

### Sectors Adopting This

- **Athletic Footwear:** Shoe companies could focus on developing new techniques and materials to create eco-friendly and sustainable athletic shoes.
- **Fashion Design:** Fashion designers could incorporate more nature-inspired graphics in their clothing and accessory collections as a response to the growing demand for eco-conscious products.
- **Activism Merchandising:** Companies specializing in merchandising and product design can capitalize on the trend of activism-through-design by offering customized solutions and statement pieces for consumers.

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