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# 80s-Inspired Ethical Shoe Silhouettes
Wado Boasts Ecologically Modern and Sustainable Sneakers

By Kalin Ned | Published 2018-03-15 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-sneakers
References: [kickstarter](https://www.kickstarter.com/projects/wado/wado-sustainable-sneakers-inspired-by-the-80s?ref=5qmmz2)

Wado offers a guilt-free shopping spree with its sustainable sneakers. The product has a unisex design with a minimalist 80s style silhouette and colorful detailing. Bioleather is used for the upper, while cork constitutes the branding on the tongue. The footwear is created to engage the consumer in thoughtful and informed purchases. Wado boasts "sustainability, design and fair price" through ethical manufacturing and distribution practices.

For one, the sustainable sneakers are handmade in local workshops in Portugal. The label believes in high standards of production. It ensures the work spaces are safe and the employees are paid fair wages for their craft. In addition, Wado is in partnership with NGO We Forest and for each purchase of the sustainable sneakers, the company will plant two trees.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 65% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Ethical Shoe Silhouettes:** Opportunity for developing sustainable footwear options that combine ethical manufacturing practices with 80s-inspired design.
- **Ecologically Modern Sneakers:** Chance to create environmentally-friendly sneakers using bioleather and cork materials for a guilt-free shopping experience.
- **Colorful Minimalism:** Innovative approach to design that combines minimalist 80s style with vibrant detailing, offering a unique and stylish aesthetic.

### Sectors Adopting This

- **Fashion and Apparel:** Opportunity for the fashion industry to adopt sustainable manufacturing practices and create ethical footwear options that appeal to consumers.
- **Eco-friendly Materials:** Opportunity to explore and expand the use of biodegradable materials like bioleather and cork in the production of sneakers and other footwear products.
- **Ethical Manufacturing:** Opportunity for businesses to prioritize fair wages and safe working conditions in the production of footwear, attracting socially-conscious consumers.

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