# Veggie Scrap Sneakers Veja's Urca Sustainable Sneaker Style Repurposes Food Industry Waste By Laura McQuarrie | Published 2020-07-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-sneaker-style References: [livekindly.co](https://www.livekindly.co/veja-sustainable-vegan-shoes-veggie-scraps/) & [veja-store](https://www.veja-store.com/en_eu/) [Veja](https://www.trendhunter.com/trends/veja-x-ref) already offers an impressive collection of [sustainable sneaker styles that are vegan](https://www.trendhunter.com/trends/sustainable-sneaker-collection) and the brand is preparing to add a new design called Urca to its Fall/Winter 2020 collection, which drops in August. The sneakers boast a sleek white silhouette, 100% organic cotton laces and a form that's constructed from a [biodegradable material](https://www.trendhunter.com/trends/swave-sport) made from waxed canvas and 50% corn waste repurposed from food industry by-products. This new sneaker style, available in six different colorways, may seem familiar to fans of the brand who recognize details similar to the brand's classic V-12 leather trainers. In fact, the Urca sneakers represent a vegan version of the popular sneaker style. Currently, the brand has over 45 vegan sneakers in its portfolio, which makes about one in three of its products plant-based. Image Credit: Veja ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Sneaker Styles:** Opportunity to develop more sneaker styles using sustainable materials and repurposed waste. - **Vegan Footwear:** Possibility of creating more vegan versions of popular sneaker styles. - **Repurposing Food Industry Waste:** Potential for repurposing waste from the food industry to create innovative products. ### Industries Being Reshaped - **Footwear:** The footwear industry can explore sustainable materials and vegan options in their product offerings. - **Sustainable Fashion:** Opportunities for the fashion industry to incorporate sustainable practices and repurpose waste into their designs. - **Food Industry:** The food industry can explore ways to repurpose waste and by-products to create new products and reduce waste. ## Related on Trend Hunter - [Compostable Sole Sneakers](https://www.trendhunter.com/trends/swave-sport.md) - [Eco Cactus Leather Sneakers](https://www.trendhunter.com/trends/mercer-rerun-sneaker.md) - [Textile-to-Textile Recycled Sneakers](https://www.trendhunter.com/trends/allbirds-remix.md) - [Sustainable Open-Style Sneaker Designs](https://www.trendhunter.com/trends/keen-uneek-360.md) - [Upcycled Cork Sneakers](https://www.trendhunter.com/trends/sole-jasper-chukka.md) - [Algae-Made Slippers](https://www.trendhunter.com/trends/vegan-slippers.md) - [Hand-Stitched Artisanal Sneakers](https://www.trendhunter.com/trends/sashiko-gals-1.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md)