# Sustainable Seafood Rebrands This New Brand Identity for Blue Circle Foods is Educational By Rebecca Byers | Published 2015-04-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-seafood References: [thedieline](http://www.thedieline.com/blog/2015/4/23/blue-circle-redesign) & [safarisundays](http://www.safarisundays.com/) [Blue Circle Foods](https://www.trendhunter.com/trends/salmon-brunch-box) is an American seafood brand that recently commissioned a [new brand identity](https://www.trendhunter.com/trends/north-coast-organic) that seeks to position them as a pioneer of sustainable seafood. Teaming up with design collective Safari Sundays, Blue Circle Foods is poised to reemerge as a leader in preservation and shelf appeal thanks to its new look. The reimagined Blue Circle Foods brand image is one of authentic, all-natural cultivation methods and of supporting sustainable fishermen. While this may not be a new policy for the brand, it is certainly aiming to develop it as its new main selling point. The new [sustainable seafood packaging](https://www.trendhunter.com/trends/fish4ever-cornish-sardines) by Safari Sundays features white, anatomically correct sketches of fish that add a sense of authenticity and assures consumers of the product's nutritional and environmental value. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Sustainable Seafood Packaging:** There is an opportunity for eco-friendly packaging solutions that showcase the nutritional and environmental value of seafood products. - **Authentic Branding for Sustainable Seafood:** Brands can differentiate themselves by highlighting their authentic, all-natural cultivation methods and support for sustainable fishermen. - **Educational Brand Identity for Seafood:** Developing educational brand identities that inform consumers about sustainable seafood practices can build trust and loyalty. ### Who This Affects Most - **Food Packaging:** The food packaging industry can provide solutions that are eco-friendly and highlight the nutritional and environmental value of sustainable seafood products. - **Seafood Brands:** Seafood brands can rebrand and focus on authentic, all-natural cultivation methods and their support for sustainable fishermen to capture the attention of eco-conscious consumers. - **Design and Branding:** The design and branding industry can help seafood brands create educational brand identities that communicate the importance of sustainable seafood practices to consumers. ## Related on Trend Hunter - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Mediterranean Food Rebrands](https://www.trendhunter.com/trends/cypressa-1.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Regulated Sustainability Solutions](https://www.trendhunter.com/trends/foodchain-id.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Sustainable Salmon Sausages](https://www.trendhunter.com/trends/salmon-sausages.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)