# Borough-Branded Environmentalism Sustainable Queens is a New York City-Based Movement By Social Business Editor | Published 2014-05-31 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-queens References: [facebook](https://www.facebook.com/SustyQ) & [sustyq](http://www.sustyq.com/) At first glance you might think the "queens" in Sustainable Queens -- or SustyQ -- stands for a female ruler but rather, it's referring to Queens, New York, one of the five boroughs in NYC. "SustyQ inspires, integrates and supports sustainable lifestyles by cultivating wellness, creativity and empowerment in under-served communities," they write on their mission. "This movement is building upon the good work we are passionate about and have taken action on in our beloved borough of Queens, New York City." Some of their programs include [urban composting](https://www.trendhunter.com/trends/organic-waste-processing-facility), [street tree care](https://www.trendhunter.com/trends/environmental-sustainability-program), community gardening and public collaborative murals. While Sustainable Queens doesn't seem quite sustainable itself yet, the whole city of New York could benefit from learning a little something from this non-profit's spirit. **Contact Information** Sustainable Queens [website](http://www.sustyq.com/) SustyQ on [Facebook](https://www.facebook.com/SustyQ) SustyQ on Twitter ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 65% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Urban Composting:** The trend of urban composting presents an opportunity for companies to create innovative composting solutions for urban areas such as Queens. - **Community Gardening:** The rise of community gardening trends represents an excellent opportunity for companies to develop unique products or services that could benefit the gardening community, like community gardening tool-sharing platforms. - **Street Art Collaborations:** Businesses can take advantage of the trend of street art collaborations by connecting with artists to create collaborative works that improve local communities in creative and sustainable ways. ### Who This Affects Most - **Waste Management:** The growth of sustainable movements like SustyQ suggests that waste management companies can benefit from the development of more local and efficient waste management solutions like urban composting and recycling programs. - **Landscaping Services:** With a growing number of community gardens and street tree care initiatives, the landscaping industry can explore opportunities to provide innovative services and products for these community-driven initiatives. - **Marketing and Advertising:** Marketing agencies can capitalize on the trend of borough-branded environmentalism by highlighting the unique and sustainable initiatives of local communities like Sustainable Queens and working with them to develop campaigns that drive awareness and participation in their programs. ## Related on Trend Hunter - [Urban Greening Platforms](https://www.trendhunter.com/trends/urban-green.md) - [Sustainable Coffee Ventures](https://www.trendhunter.com/trends/staten-island.md) - [Urban Greening Infrastructure](https://www.trendhunter.com/trends/greenpublic.md) - [Eco-Friendly Pop-Up Restaurants](https://www.trendhunter.com/trends/the-green-vic.md) - [Sustainable Public Festivals](https://www.trendhunter.com/trends/cloud-9-festival.md) - [Sustainable NYC Flagship Stores](https://www.trendhunter.com/trends/sustainable-nyc-flagship.md) - [Sustainable Funding Summits](https://www.trendhunter.com/trends/emerald-summit.md) - [Urban Green Space Overhauls](https://www.trendhunter.com/trends/londons-green-spaces.md) - [New York Structural Designs](https://www.trendhunter.com/trends/quarters.md)