# Sustainable Plant-Based Protein Montana Microbial Products Teams up with The Scoular Company By Kalin Ned | Published 2021-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-plantbased-protein References: [feednavigator](https://www.feednavigator.com/Article/2020/06/18/Barley-protein-startup-in-production-and-sales-licensing-deal) & [montanamicrobial](https://www.montanamicrobial.com/) [Montana Microbial Products](https://www.trendhunter.com/trends/the-great-canadian-steak-event) is a research lab in Montana and in 2019, it received the Top Innovator Award for [US](https://www.trendhunter.com/trends/americana-pizza) Seafood at the 2019 Fish 2.0 Symposium for its sustainable plant-based protein. This product is designed as an alternative to traditional proteins in aquaculture feed and pet food. The sustainable plant-based protein is derived from non-GMO barley, without the use of harsh chemicals or solvents. Current feeding trial work has been run in the United States, Canada, Scotland, as well as Japan. Not long thereafter, samples of the BPC product were sent to Norway. These trials have been conducted with numerous species, including trout and salmon. Barley has proven to be even more advantageous than the more traditional soy protein. Image Credit: Montana Microbial Products ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 46% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Plant-based Protein:** The trend towards sustainable and plant-based proteins as an alternative to traditional animal-based proteins in aquaculture and pet food industries presents opportunities for disruptive innovation - **Non-gmo Barley Production:** The trend towards non-GMO barley production as a source of sustainable plant-based proteins presents opportunities for innovation in the agriculture and farming industries - **Global Feeding Trials:** The trend towards global feeding trials for sustainable plant-based proteins presents opportunities for innovation in the aquaculture and pet food industries ### Where This Applies - **Aquaculture:** The use of sustainable plant-based proteins as an alternative to traditional animal-based proteins in aquaculture feeds presents opportunities for disruptive innovation in the aquaculture industry - **Pet Food:** The shift towards sustainable and plant-based proteins as an alternative to traditional animal-based proteins in pet food presents opportunities for innovation in the pet food industry - **Agriculture:** The trend towards non-GMO barley production as a source of sustainable plant-based proteins presents opportunities for disruptive innovation in the agriculture industry ## Related on Trend Hunter - [APAC-Focused Protein Alternatives](https://www.trendhunter.com/trends/kinokotech.md) - [Plant-Based Protein Projects](https://www.trendhunter.com/trends/canadian-food-industry.md) - [Texture-Driven Plant-Based Proteins](https://www.trendhunter.com/trends/naplasol-promyc-mycoprotein-line.md) - [Wholesome Meatless Alternatives](https://www.trendhunter.com/trends/plant-it.md) - [Clean-Label Protein Powders](https://www.trendhunter.com/trends/solein-1.md) - [Fermented Protein Supplements](https://www.trendhunter.com/trends/vivitein-blg.md) - [Plant-Based Tinned Fish](https://www.trendhunter.com/trends/cap-vegetal.md) - [Israeli-Based Vegan Proteins](https://www.trendhunter.com/trends/green-future.md) - [Alternative Protein Production Initiatives](https://www.trendhunter.com/trends/andritz-altproteins.md)