# Plant-Based Plastic Bottles Suntory Launched a 100% Sustainable PET Bottle Prototype By Colin Smith | Published 2022-04-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sustainable-pet-bottle References: [earth911](https://earth911.com/business-policy/suntory-plant-based-plastic-bottle-prototype/) & [businesswire](https://www.businesswire.com/news/home/20211202005948/en/Suntory-Introduces-100-Plant-Based-PET-Bottle-Prototypes)  '[Suntory Group](https://www.trendhunter.com/trends/prototype-pet-bottle),' the leading global consumer packaged goods (CPG) company, has announced a successful prototype of a [100% sustainable PET bottle](https://www.trendhunter.com/trends/sidel-starliter-still). A PET (polyethylene terephthalate) bottle is a durable, lightweight, reliable plastic substance that is used widely across the CPG market. However, these bottles are not easily recyclable. Suntory Group is aiming to change this through a partnership with Anellotech. Over the course of the last 10 years, Suntory and Anellotech have researched and developed ways of making products more sustainable. Recently, the company announced a new bottle made out of a combination of Anellotech and Suntory technology. The bottle is made from sustainable materials such as woodchips and molasses that have been processed to be food-safe and durable. Suntory announced this new bottle as a container for its 'Orangina' and 'Tennensui' beverages, which are two of the company's highest-profile products. Image Credit: Suntory Group ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Bottles:** Opportunities for companies to invest in eco-friendly packaging technologies - **Plant-based Materials:** Innovation opportunities for companies to explore alternative forms of plastic made from sustainable and renewable sources - **Recyclable Packaging:** Companies can innovate new and better ways of making plastic products that are more friendly to the environment ### Where This Applies - **Packaging Industry:** Companies can research and offer sustainable packaging products and services - **Food and Beverage Industry:** Brands can use eco-friendly packaging to differentiate themselves and appeal to consumers concerned about sustainability - **Materials Industry:** Opportunities for companies to invest in and develop plant-based and biodegradable materials as alternatives to traditional plastics. ## Related on Trend Hunter - [Plant-Based Beverage Packaging](https://www.trendhunter.com/trends/prototype-pet-bottle.md) - [Plant-Based Soda Bottles](https://www.trendhunter.com/trends/plantbased-bottle.md) - [Eco Reusable Bottles](https://www.trendhunter.com/trends/anew.md) - [Modernized Eco Beverage Packaging](https://www.trendhunter.com/trends/aroma-bottle.md) - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md) - [Recyclable Yogurt Drink Packaging](https://www.trendhunter.com/trends/yop-bottles.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Beverage Company Sustainability Initiatives](https://www.trendhunter.com/trends/coca-cola-products-recyclable.md) - [Nitrogen-Dosed Drink Packaging](https://www.trendhunter.com/trends/sidel-starliter-nitro-bottle.md)